SEO-Focused Web Content Writers
Your Web Content Is Important
When someone wants to find a business like yours, they Google it. So when they conduct a search do they find you…or your competition?
Are you writing and publishing high-quality content, that represents your company and brands just like you want, on a regular schedule?
How are you sharing your message and interacting with consumers via social media?
Are you using your invaluable email database to engage directly with your customers?
Are you publishing all across the web, sending visitors to your website and building vital backlinks?
Hat Trick Associates helps our clients answer these questions every day.
For many businesses, the first question above is the most important, or the only one – where they rank within search engines. The difference of being on the 1st page of results vs. the 2nd can be worth thousands or millions of dollars to some businesses. Google ranks websites primarily on the web content they’ve posted; what keywords they utilize; how images, posts and pages are tagged; how often content is published; how many backlinks come back to the site, and what their anchor text is; among a host of other things both critical and secondary.
SEO is about publishing web content that increases your sales conversion rate while also raising your search engine ranking. We offer web content writing services to those companies and individuals who don’t have the resources (or desire) to write and publish on their own. This includes website copy and also article & press release marketing, email marketing campaigns, social media initiatives and others.
Connect with Your Audience
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Your content should be written with the goal of establishing your company as the “trusted resource” in your industry, the kind that people turn to when they need an expert. High-quality web content will go a long way in helping you achieve this. Remember, having lots of people on your website because of SEO is great, but you need people to BUY or DO something once they get there, too! And people like to do business with the best.
For Small & Mid-Sized Businesses and Business Owners
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The most successful business owners have learned that with limited resources you should stick with what you do best – and let others handle everything else. That’s where we come in.
We provide expert recommendations and a wide range of online resources to our clients. This includes content writing but also many other facets of successful web marketing. We provide comprehensive online marketing services designed to meet any of your web content needs, with proven results for clients we can share with you.
Need Assistance or Have a Question?
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If you think you might need help with writing and distributing your web content in the right way, or just have a question – take just a second to fill out our quick Contact Form or use the form in the right sidebar and let us know a bit about the online goals you need to address.
Contact us now and we’ll send you our “Experts Guide To Writing Web Content for SEO” (valued at $29.95) for FREE, at no obligation for you whatsoever.
Should You Have To Pay To Link?
Oct 26th
Central European News Apparently Thinks So
First, we aren’t talking about links you pay for in relation to search here. This discussion is about paying a publication to link to their web content – as if you are purchasing the right to re-publish it.
Central European News (CEN) is an online media company that publishes news, images, research, and more to a range of other media outlets for a fee.
PressGazette’s Andrew Pugh ran an interesting story about the The Huffington Post linking to sources like The Daily Mail, which had paid for content from CEN. CEN decided to send payment invoices to The Huffington Post, and they were paid for by the Huffington Post. CEN then encouraged other content providers to follow their lead, and send invoices to the Huffington Post as well. The concept here is that other publications would be compensated for The Huffington Post linking to them.
Interesting position for sure, but the problem is that The Huffington Post didn’t mean to pay the invoice, as was revealed in a followup to Pugh’s original post. They use CEN as one of their photo providers, and do pay for those services, so mistook these invoices as being related to that. So anyone who More >
The Many Benefits of Content Marketing
Oct 19th
Content marketing is becoming one of the most widely used forms of promotional strategies on the web today. It is cost-effective way to reach a wide audience base, yet it is not as easy as submitting a simple pay per click ad.
Content marketing is relatively cheap compared to most other options, but it requires you to invest your time, effort and a lot of patience before you can reap its returns. This is one of the reasons why many people are not sold to the idea that using content online is a good way to market their products and services. For those that do understand the true long-term value of web content, they have found ways to create it themselves or work with someone who can.
For those who are still uncertain about the advantages of content marketing, here are five factors that make content marketing such an effective online marketing strategy:
It’s cost-effective
Other forms of marketing need you to invest your fortune. In content marketing, it only needs time and effort to have your website, products or services promoted online if you are doing the work yourself. Working with an outside writer to create your content can also be very cost effective.
It More >
Hiring A Reliable Web Content Writer
Oct 3rd
The quality of your web content is critical if you really want to build your brands online and increase your web presence.
It’s vital that you provide quality content not only on your website but everywhere else you communicate online as well, such as article directories, press release sites or your email marketing efforts. Great content helps you achieve the two most important goals of your online marketing – increased sales conversions, and revenue online, and also creating future sales opportunities in the form of better SEO rankings for your website.
If you can’t provide the content that your target audience is looking for on your website, you should get someone to write it for you. Publishing often is a key to higher SEO rankings, as the search engines like Google LOVE frequently updated sites, it shows them that someone is actively managing your site and continuously communicating with your web visitors.
Here are some tips you should consider when looking to hire a content provider:
1. References
A reference refers to a personal testimony from a former or current client or a co-worker regarding your prospective contractor’s performance, attitude and work ethic. References can be included on an individual’s resume, on their business More >