Archive for February, 2015
This document on eight tips to crafting successful perfect White Papers as online content materials was originally written in 2005, but the marketing writing points made here are so elemental – and like most writing advice and tips are still spot on – that I wanted to share with you my loyal Hat Trick Associates readership. White Papers can be an incredibly valuable tool when used correctly, with a very high success rate when it comes to prospect-development & engagement when utilized in an optimized manner. In other words, they create great Return on Investment for your online marketing dollars.
One of my favorite seconds of this PDF concerns the ever-twiddling amount of attention that ANYTHING online will get these days. (In fact, are YOU still reading? Then I’ve done part of my job at least….in getting you past the 3-second mark. See how quickly that time passes?) In fact, I hold true to the contention/concept that attention is the new online “currency” in today’s Internet marketing tech-driven environment.