Press Releases

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For the maximum number of general websites, news media outlets and aggregators to use your press release online, there are specific strategies and “newsworthy” ways of crafting the release.

The subjects, events and topics shared within your releases are often as non-promotional as possible for the greatest success, and the positioning and tone of the release is key to coverage.

Knowing how to write in a way that sells in just the right way while also staying within the realm of “news” is vital.

Press Release WritingWith over 10 years of hard-won PR and marketing agency experience, I know the techniques to efficiently write releases that generate coverage and reporting.

From the brainstorming of the initial concept, conducting interviews, data research, copywriting and pitching to media, I make the process simple for you.

Individual press releases that I have written for clients have been picked up by 1,000+ news media and industry-specific websites, generating a massive amount of brand awareness, sales inquires, conversions, and SEO value created by the large number of backlinks to the client’s site from websites all the way up to Google, Yahoo and AOL News.

I’d love to share methodology for creating timely, relevant and compelling press releases with you.

Contact Us to learn more about how press release marketing can create online revenues for your business.

You can also contact me directly anytime at (314) 494-3494 or via email at: jhaynes@hattrickassociates.com

Jim Haynes – Owner, Hat Trick Associates

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Press Release Package Highlights:

Release is distributed to 6,500+ U.S. Newspapers and 3,500+ Magazines

Distribution to all search engines – Google, Yahoo, Bing, Ask, AOL

Distribution to many popular newswires, opt-in journalists, RSS feeds and more

Release shared with 600+ industry channel websites

SEO anchor text links, tags, etc. within your press release

Include logos, images, files and even video