Social Media Services – Marketing
There has already been much written about social networks and how they have fundamentally changed the way consumers, and human beings in general, communicate and interact with one another.
For this reason, Social Media Management and Social Network Marketing services have become more important than ever for most companies.
These are exciting times, as the business-oriented and financial applications of these networks become more apparent.
Facebook has become a force to be reckoned with. It can be used as a vital communication tool to connect with your customers, clients or prospects – research shows that those Facebook users who connect with you are FAR more likely to do business with you in the future.
But there’s a difference between simply posting updates, and creating campaigns with significant – and measurable – ROI that builds your brand and increases the engagement of consumers with your business or organization.
We know the difference between the two, and can take your company’s Facebook presence to the “next level.”
. From Facebook’s Statistics page
- More than 500 million active users
- 50% of our active users log on to Facebook in any given day
- Average user has 130 friends
- People spend over 700 billion minutes per month on Facebook
If your company isn’t on Facebook, these are numbers you cannot afford to ignore any longer.
Currently there is no demographic you can name that is not significantly represented on Facebook.
The second most popular social media site, Twitter posts began as simple status updates, often about daily activities or interests, shared between networks of connected individuals.
Twitter has evolved significantly since those early days, and up-to-the-minute breaking news and links, along with emergence of hashtags (using # to easily identify various topics, people or news events, like #CharlieSheen, #JapanDisaster or #Libya) has made Twitter the news aggregator of choice for many, a way to instantaneously get the “pulse” of what is happening anywhere in the world, regarding any subject.
LinkedIn is another great social network that many businesses are (under!) utilizing to connect with their customers and prospects to spread their message and share their brands, products and services with the world.
Not only can LinkedIn be a central component of your brand building strategy online, but it can also serve as a source of staffing solutions for your organization. In fact, more than 80% of businesses recently surveyed reported that LinkedIn will be a primary source for potential new employees in 2011.
There are hundreds of other social networks and social bookmarking services, some that fill certain niches and others that are more generalized. Bookmarking services refer to saving interesting webpage URLs not only for yourself but also sharing them with the tens or hundreds of thousands of other users of each service.
Some of these you know, like MySpace, YouTube or Flickr (illustrating that lots of social media services incorporate or are exclusively focused on other forms of communication, like audio and/or video, pictures and graphics, interactive applications and more.)
Image creation and sharing has become quite popular as well, with Instagram and Pinterest now creating huge followings.
Others may be new to you, such as Delicious, Digg, StumbleUpon, Reddit, Newsvine or Propeller – along with many others.
But regardless of size or niche, each can be an effective way to create online awareness of your organization and drive traffic to your website, increasing your potential for higher revenues online.
Taken as a whole, the use of social media networks by both businesses and individuals has created a fundamental shift in how business will be conducted in the future.
The huge business potential of this form of interactive communication is still being explored and realized, which means that your company still has an opportunity to differentiate from the competition by joining the cutting edge of this exciting technology and communication channel.
Getting Started is Simple
We develop social media strategies that engage both current customers/clients and your prospects, and create Facebook pages, Twitter and LinkedIn accounts, and accounts for the many other social networks and social bookmarking services mentioned above.
Contact Us and let’s take a moment to discuss your current social media presence, and how we could work together to implement a plan that will result increased web traffic and higher marketing ROI and profits for your business.