SEO Content Marketing Builds Website Traffic and Revenue

Adding high quality to your website does so many things. It distinguishes you as a leading authority for industry insight and information. It persuades prospective customers with attention-grabbing communication, and encourages them to share via their social media accounts. It signals to Google, Yahoo and Bing that your website is relevant and up-to-date. And it keeps your web content fresh and interesting for website visitors.Content-Writing

Creating Your Content Strategy

To connect and do business with targeted inbound prospects, you need more than simple “content” on your site – you need the right content. Maximizing your site’s traffic potential involves using popular keywords and common phrases customers associate with your products and/or services. But do you know the precise terms your prospective customers use for their searches? How do you discover this information?

   – Web designers, developers & novice SEO marketers all too often overlook the crucial phase of proper keyword research and analysis, but this keyword research is a major part of our comprehensive content strategy process

   – We research and analyze keywords specific to your website and customer demographics

   – We use a number of proprietary search term archives and data sources to review historical query frequency and evaluate competition

   – By assessing both search volume and SEO/SEM competition for various phrases & word combinations, we discover strong opportunities for focused inbound leads

   – We organize your web content in a logical, cohesive structure

   – We can help arrange your website content into an effective layout that delivers the greatest impact while producing the most conversions

Search Engine Optimization

SEO is at the core of modern online copywriting. We have many years of experience writing for the web, and with SEO in mind.

   – We deliver copy that captivates readers and the attention of search engines

   – We focus on consumer relevance while always considering keyword density

   – Our web content and blogging services all follow “best-practice” SEO, including title tag optimization, anchor text links, meta description, meta keywords, image alt text

SEO Web Content Writing

SEO Content Marketing is Key to Your Website’s Success

How Hat Trick Associates Can Help

    Our writers produce professionally written materials of the highest quality for your new or existing site

   – We write engaging marketing messages that result in sales conversions and your content being shared socially

   – Whatever your writing needs are for your website, Hat Trick Associates can deliver.

   – We also provide full social media account setup and management, email marketing, PPC and landing pages, press releases, ad copywriting for physical marketing pieces and much more

Contact us to learn more about the many services we can offer you to help your business become more successful online.

Hire an Affordable SEO Web Content Writer

Enhanced by Zemanta


HTA Welcomes Client – Food Photographer in St. Louis

It’s another exciting day here at Hat Trick Associates, as we welcome another new client to our company.

For those looking for beverage and food photographer in St. Louis, our newest client Steve Adams Studio is one of the premier shops in town to get that perfect shot. Steve specializes in not only stock St. Louis food and beverage photography, but also pets and a number of other select subjects.

He has worked in his own studio since 1977, and his technical skills, professionalism and unique creativity has allowed him to build relationships and provide photographs for a great many clients, such as Nestle Purina, Bacardi, Panera and Pearl Vodka.

We are very proud of our new partnership with Steve and his team, and if you have a need for your own local St. Louis professional photographer you can reach Steve at (314) 781-6667 or via email at:

As with a many of our clients, our work with Steve and his team will focus on web content creation and SEO, social media marketing campaign management and other online promotional categories.


Building Your Web Content – Tips

Web content marketing can be a wolf in sheep’s clothing for small businesses. What may seem like the easiest discipline of all marketing strategies is actually one of the hardest, most time consuming and can be the most expensive.

Initially, focus on quantity. Content marketing can be scary to start for any business and sometimes people are so concerned about quality, they don’t make videos live. Don’t be that person. One of the first things to learn is how to hit the publish button regularly and confidently. There will always be an excuse not to publish content, but what good will that do for your brand? Push yourself to create meaningful and relevant content.

Tip #1. Create an editorial calendar. Your editorial calendar will outline all of the content pieces you’d like to publish during the month. Create titles, set dates for publishing and stick to the calendar.

Tip #2. Set a goal to publish one piece of content each day. Content can be anything from updating your evergreen pages to creating a blog post.

Do not penny pinch. Only 32 percent of marketers say they are producing enough content, according to content-marketing software Kapost. The reason being is most companies that are new to More >

Web Content Marketing and B2B Purchase Behavior

SEO Content Marketing and B2B Purchase Behavior

SEO Web Content Management and B2B Purchase Behavior Research

SEO Content Marketing and B2B Buyers

Though B2B SEO professionals surely understand the value in web content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success.

In the Chief Marketing Officer Council’s recent study, titled “The Content Connection to Vendor Selection,” researchers uncovered six distinct personas that all consume different types of content and share that content with other levels within the company.

According to the report, these various buyers consume a spectrum of web content marketing assets in an effort to keep current on new technologies, glean insight and shape purchasing decisions, and (most importantly for B2B vendors) identify potential suppliers, partners and solution providers. Thus, B2B marketers should develop content across all of these personas for maximum exposure.

But, equally important was the fact that most buyers will seek neutral, third party, and fact-driven content when making purchase decisions. This means that vendor content also has to be distributed across third-party sites and social media platforms where buyers actively search and discuss needs. Search is still a critical first step in the vendor discovery process. According to the report, approximately 68 percent start their content sourcing More >