SEO-Focused Web Content Writers
The KEY to a Better Ranking With Google is Frequent, High Quality Web Content
Are You Writing or Creating, and Publishing This ?
There are a variety of other critical things that make you more attractive to search engines and increase your ranking, build relationships with consumers and increase your online sales conversions. And we know what counts to Google and develop web content that accomplishes these results. But the most important thing for SEO and better rankings is publishing well-written and timely web content, often. Content also includes your social media, video, images and more. If you are not currently posting often – you are losing business right now, period.
We Help Our Clients Do These Things Every Day
For many businesses, the difference between being on the 1st page of results vs. the 2nd can be worth many thousands (or more) of dollars.
Google ranks websites primarily on the web content posted; the keywords and phrases used; and other things like how images, posts and pages are tagged; what video or social media is being used; frequency and formatting; incoming links, etc..
We know these rules, and how to write and structure in a way that gets Google’s attention and also results in conversions – the whole purpose of most websites. Hat Trick Associates offers web content writing services and a variety of other resources to companies who don’t have the time, desire or resources to create and publish content on their own.
The most successful business owners have learned that with limited resources they should stick with what they do best – and let others handle everything else. That’s where we come in.
We provide expert recommendations and a wide range of resources to the clients we choose to work with. This includes not only web content writing but many other facets of successful web marketing. We provide comprehensive online marketing services designed to meet any need, with proven results we can share with you.
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Our Official Hat Trick Associates Blog
Encyclopedia Britannica next “victim” to web content
May 14th
The forests will benefit. But it was difficult not to feel a pang on hearing the news this week that Encyclopedia Britannica would no longer print the 32 volumes of its famous publication. Especially for those Gen Xers and older folks who used this famous reference piece for countless book reports, class presentations and the like when growing up.
First published 244 years ago in Edinburgh, the Encyclopedia has lined many a bookshelf over the years and used to be shorthand for where to go for information. But the fact that “I’ll Google it” has replaced “I’ll look it up in the Encyclopedia Britannica” is one reason why it will now only be published online.
Britannica, the US company which has published the Encyclopedia since 1902 and is owned by Jacqui Safra of the Swiss banking family, has been right to embrace modernity. Long gone are the days of 1771, when the Encyclopedia defined “woman” as “the female of man”. It claims it was the first encyclopedia to go online, launching on Lexis Nexis in 1981, on CD-ROM in 1989 and on the internet in 1994. And it is easy to see why shifting to online only is the logical next step. More >
Buttons Create Conversions
Apr 24th
There has been some research around whether using “buttons” on your website and in your email marketing campaigns as a call-to-action instead of words with links drives more clicks. It’s one of those things that every company really has to test for themselves.
For businesses that market to consumers, you’ll probably find buttons like “Sign Up Now” or “Buy Now.” If you’re marketing to businesses and you offer a white paper you might use the text “Download Now” or if you’ve got a tutorial for your viewers to watch it might be “View the Demo.” At any rate, an “actionable” word will usually work better than a passive one on your button. Instead of saying “Free Trial” you might try something like “Start Your Free Trial.” All of these things might seem subtle, but they also might get your readers doing what you want them to do.
Our marketing team developed a few buttons for us to use internally. Feel free to grab ‘em or copy them if they’ll work for your business!In the end, it’s all pretty scientific, so as always we suggest you test them and see what works for your own audience!
The Top Ten Reasons To Write Effective Article Titles
Apr 24th
Here’s Our Top Ten List – The Top Ten Reasons To Write Effective Article Titles
#10. Titles that are keyword-rich and relevant to your potential audience are the ones that are going to draw-in the most readers.
#9. Despite what Charlie Sheen says, “Winning!” is not a benefit oriented article title.
#8. Include benefits in the article title so your readers immediately know why they should read your article.
#7. Use the long-tail concept to position your article titles so they can find traffic across the entire keyword distribution curve.
#6. An effective title should be as attention-getting as Brad Pitt walking across this stage.
#5. The title is the window to the web content. If your reader likes what they see, they’ll stop by, if they don’t, they’ll continue on their way.
#4. Avoid using special characters in the article title because it can look like a #@S%& swear word and it confuses search engines.
#3. Don’t write the article title; let Hat Trick Associates do it for you utilizing best practices for free.
#2 The keywords in your article title should be words and phrases that both match the content in your article and include terms that people are actually searching for in search engines.
And the #1 More >
