SEO-Focused Web Content Writers
I’m Glad You’re Here
Although I’m running a business, I’ve always believed in sharing much of what I know for free…and that if you need additional help you’ll hopefully think of me. You’ll find lots of free information and suggestions that should prove useful if you’re interested in online marketing or writing.
And if you have a question, drop me a line and ask.
Our mission is to provide the most updated data, insight and trends in the world of web content marketing. Content can mean pages on your website, blog, your social media accounts and mobile content, online article marketing, press releases or your email marketing campaigns, to name a few. This website is dedicated to providing the best practices and insight that can benefit today’s online marketers, writers, designers, SEO professionals and developers, as well as small business owners.
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We’re here if you need help with your online marketing or writing
Within our own business, our job is to provide expert recommendations and implement online marketing strategies for our clients.
They often need this assistance because they don’t have the internal resources (time, desire, necessary employees) to do these things on their own.
And our partnerships with some very skilled professionals in every web-based industry allow us to provide a “one-source” solution to all of your online marketing needs.
Web Writing ~ Compelling copy of the highest quality, written by MBA-level copywriters, and designed to influence buying decisions right now – while providing SEO value to ensure future business.
Graphic Design ~ Full-service design services from professionals with experience creating beautiful and impactful work for Fortune 100 companies, and the small business down the street too.
SEO ~ We’re lucky enough to have some resources and capabilities that are typically only available at large marketing agencies, with some pretty cool results we’d love to share with you.
Email Marketing ~ Most businesspeople still prefer to receive commercial messages via email. Your database is a goldmine that we can help you exploit.
Web Programming & Hosting ~ Some of the most experienced web developers and programmers are on our team, people who’ve seen (and figured out) most everything. Websites, mobile & Facebook apps, custom development, we can lend a hand when you need one.
Social Media ~ “For most industries, there will be two types of companies in the future: those with a strong social media presence, and those that are no longer in business.” – Bill Gates
Everything Else ~ If you have other more specialized needs, like online audio or video, or have a print project like a brochure, flyer or other marketing collateral – we can find a team member perfectly suited to your project..
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Make real connections with your audience
To become a “trusted resource” in your business niche, offer something your competition isn’t – true insight into what’s important in your industry. That is what we try to teach others to do online.
And if you’re interested in learning more about how we can help you meet your online marketing goals, and affordably create more revenue for your company, please contact me anytime.
Jim
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4 Steps for Selecting Topics for Blogs and Articles
Jan 5th
One of the most critical components of publishing blogs and other articles online for marketing purposes is the proper selection of topics. Topics are such a vital factor in online article marketing because they play such an important role in attracting the right kind of traffic to your website and business.
Traffic is the primary source of potential revenue for any online business. The need to attract quality traffic through web content writing is the key reason why you need to publish useful and beneficial information for your target audience.
The attractiveness of your topics determines the volume of traffic – and thus revenue – they will generate, which are the real measures of success for your online marketing campaigns. So you should select them wisely.
Here are four quick steps of for choosing article and blog post topics that will catch the attention of your target audiences:
1. Identify Need
The main purpose of selecting a great topic is to give your audience what they are looking for. If you can correctly identify their wants and needs, you are on the right path to offering content that they just can’t refuse. One simple way to identify what your target market wants is by researching the More >
The Significant Effects of Social Media Today
Dec 25th
The Social Media Effect ~
How have social networks and the short bursts of information affect today’s typical user? Some would say in a potentially negative way. The average attention span is now down to 5 seconds (!), which means that some of you will quit reading right about…..NOW. That’s a pretty unbelievable number, especially when considering that 10 years ago that number was a full 12 minutes, according to the recently published infographic down below. What do the think the quality of understanding and depth of thought can be conveyed in 5 seconds?
Mult-tasking is also increasing greatly. The average white collar (computer) worker checks their email 30-40 times AN HOUR. That is another staggering number. How do you think this constant stream of information is affecting today’s worker? Do you think this multi-tasking is helpful…or distracting?
Young people are also becoming alarmingly self centered. A recent survey found that 57% of young people feel that social media is primarily used for self promotion and to generate attention to one’s self.
Even though we do actually help companies with their social media when appropriate, these are all reasons (are more described below) that we at Hat Trick Associates advocate using SEO – your More >
SEO & Web Content Marketing vs. Other Options
Dec 16th
Click here to see a very interesting chart showing where companies spend their online marketing dollars, on average, in 2011..
As expected, Business to Consumer (think “retail” companies for the most part) spend more on Pay per Click (PPC). The ROI numbers may absolutely justify this, but they should remember…PPC ends the minute you stop paying for it, SEO based on quality web content lasts forever!
But a couple other questions arise:
1) Who are the 16.3% and 8% of companies that spend nothing on any of these categories? (It does make sense for a number of companies, such as small one-man shops, or folks who get gov’t contract work, etc.)
2) Is social media a productive use of dollars for all of these companies? For some products, services and industries, spending $$ on social network marketing is more about ego than it is about real ROI…there are just some companies that no one wants to connect to, regardless (think “funeral homes”, HA).
The takeaway is that for most companies – regardless of what they sell or service they provide – should be allocating some of their marketing dollars on building up their website, writing and sharing articles on their industry, and distributing other quality web More >