SEO Starts with Great Web Writers and Content

Search engines rank websites primarily on their web content, how well-written and relevant it is, how frequently it’s posted, how your site is tagged, and many other things. We know these rules for SEO and web writers, and how to write and format web content in the right way to get the search engines’ attention.

And after you get visitors to your site, the next step is actually converting them into customers. Quality web content and other outreach channels such as email marketing, article marketing and press releases, and social media markteing can help achieve that.

So your content must be written not just with SEO in mind, but must also influence and engage your audience in ways that generate actual revenue for your business. We are MBA-level writers, with many years of marketing & SEO expertise, and have proven results from current clients that we’d love to share with you.

Our SEO web content writing and other online marketing options create more web traffic and online revenue for your company.

We also guarantee our services. If you’re not happy with your new rankings, you don’t pay. It’s that simple. You have nothing to lose, and everything to gain by contacting us today to discover how we can work together to increase your web-generated profits.

Discover How to Increase Your Web Traffic & Online Revenue Now!

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Getting the Most Out Of Your Freelance Writer and Other Creative Consultants

ENSURING THAT YOUR FREELANCE WRITER AND OTHER CONSULTANTS ARE SUCCESSFUL

Creative freelancers can be a tremendous asset to your company when used in the right ways, and can hit the ground running on just about any project – but you can really boost the process and put an extra spring in their step by swiftly integrating them into the team and providing helpful information. Here are eight strategies that can help you achieve maximum benefit from your creative consultants and freelance writing resources.

Secure management support. Make sure you have strong management support of the project professionals’ roles.

Keep your staff informed. Inform full-time employees of the nature and length of the freelancers’ projects. Your staff may also have unwarranted concerns about their own job security when they hear the words “creative freelancer”, so be sure to explain that the consultants are being brought on board to help lighten their workload and make EVERYONE more productive and successful.

Give them a quick tour. Assist consultants acclimate by introducing them to everyone on the team, and include administrative personnel. Be sure to explain your department’s day-to-day routines and a brief overview of policies and procedures too.

Foster a welcoming workspace. Ensure that their designated work areas are equipped with More >

Have No Social Media Strategy? FACT: You May Not Have A Business Future!

Perhaps not very surprisingly, a recent report by Nielsenwire found that Internet users now spend more time on social networks than on any other website category. And the B2B buyer of today is able to pick and choose where and how to consume information online, making it more difficult to control the brand message. You are beholden to what is written and said about you via social media, whether you like it or not!

For marketers, this means it’s no longer a question of whether or not to use social media, but how to create compelling content, generate leads, and accurately measure their social ROI – something that has been quite difficult to do up to this point (and also the reason why some companies balked at using social media earlier in the game).

But marketers must master all aspects of social communication, from creating website content that engages potential customers and drives leads, to supporting these SEO-related/organic efforts with paid advertising using Facebook, Twitter, LinkedIn and a number of other important social networking and bookmarking services. If you aren’t currently using social networking sites to a fairly high degree by now, you have ALREADY fallen behind your competition quite a bit. Companies that More >

social-media-web-content-trends

Social Media is Now King Over Email

It’s Official – People Now Spend More Time On Social Media Than In Their Email Inbox

At Hat Trick Associates, we have talked at depth about the continued power of email marketing. In a 2012 study in fact, 74% of respondents said that email was still their preferred method to receive commercial communications. But that doesn’t take into account that many people do NOT associated interaction with some brands and companies via social media as “commercial” communications, like they would a coupon or special offer, and that number (that 74%) is admittedly in a terminal decline downward. What does this mean? Well, your email list is still a very good way to get web content to your prospective clients and customers or current ones…and a “clean” list of email addresses of those you do business with or would like to still has tremendous value to your organization. But social media as a marketing strategy is no longer an afterthought, and for many businesses it has become “the” place that the bulk of their marketing can and should be applied.

Social Media Web Content Trends

This also doesn’t take away from web content SEO needs, and the fact that your homepage, overall website More >