SEO-Focused Web Content Writers
Archive for November, 2011
3 Mistakes Web Programmers Need to Stop Making
Nov 22nd
Sometimes as programmers, we forget that 99.9% of the population doesn’t care how a piece of text, a button, an image or a video ends up onscreen. Most people just care that it’s fast, easy to use and gives them the content they want. Otherwise, they get upset — and rightfully so. Here are three common mistakes we programmers make, and what we can do to fix them.
1. Forgetting About Conventions Ever since they started using the Internet, users have been trained how to interact with a website. Therefore, they often get frustrated when websites don’t meet their expectations. Here are some examples.
- They hover over an object they think is clickable, but become confused when they see an arrow instead of a hand pointer. - They click on blue, underlined text, but find it’s not a link. - They click on the logo in the top left, believing it will return them to the homepage, only to find it takes them nowhere.
Web design doesn’t always meet our expectations. However, developers and designers should always maintain certain rules to avoid user confusion. Here are three.
Clickable Elements Should Have the Pointer on Rollover Everything clickable should switch to the hand pointer when a More >
SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says
Nov 15th
SEO is the number one source of leads for both B2C and B2B marketers, beating out both Pay Per Click and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC.
The numbers come from the 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency. The company surveyed more than 500 U.S. online marketers in August and September; about two-thirds of all respondents identified themselves as B2B marketers.
Whether B2B or B2C, both groups of marketers agree that SEO has the biggest impact on lead generation. 57 percent of B2B marketers credit SEO as their primary source of generating leads, while 41 percent of B2C marketers said the same thing.
Both types of marketers say that website traffic is the primary way they measure the success of online marketing efforts. Brand awareness was at the bottom of the list for measuring success by both B2B and B2C respondents.
The survey asked a number of budget-related questions, including one about which channels get the majority of the marketers’ budgets. On the B2B side, one-third indicated that More >
Muhammad Ali’s Lessons for Life
Nov 13th
So, this article has nothing to do with web content, SEO or anything related to online marketing. It’s simply something that I’ve come across that I think has great power to those who follow in Ali’s footsteps, one of the titan’s of positive thinking and believing in yourself….
Ali was not only one of the greatest boxers the world has ever known but he is also known as an incredibly inspiring human being. He was also known for his pre-match hype, where he would “trash talk” opponents on television and in person some time before each match, often with rhymes. These personality quips and idioms, along with an unorthodox fighting technique, made him a cultural icon. Below I will list some of his most inspiring quotes and how important they can be to the person who takes heed.
1… Fake it until you believe it.
“I am the greatest, I said that even before I knew I was”
I’m sure you have heard the “fake it till you make it” phrase before. How you hold yourself and what you say to yourself has a dramatic affect on how others see you and how your mind perceives your environment.
When you are out and about More >
