SEO-Focused Web Content Writers
Archive for July, 2010
Every Web Page Should Be A Marketing Page
Jul 26th
Your website’s content will get noticed (read) if you use your headline and first paragraph to let readers know precisely “what’s in it” for them. Here are some techniques to make that happen.
First, you can’t know which page web visitors will see first, since there are many different ways to enter a site. Some will land on the homepage for sure, but blog posts and other content will show up in search engines (that’s the hope, at least!)…so don’t assume that any one page is more important than the rest, although the homepage does deserve the most attention.
Second, only a tiny percentatge of visitors will be responding to even the highest quality ads. You’ll have to work a bit harder for the rest of your readers. To get conversions, you’ll have to use the content on all your web pages. Who Is Your Site For, What Do They Want?
When you’re busy creating content, it’s easy to focus on SEO and forget that your website exists to sell your products and services! Even if you don’t forget such a thing, can the same be said of everybody who writes for you? It’s sometimes hard for experts in a field to put More >
Top 10 Plugins For WordPress
Jul 23rd
If you already have a blog, chances are that you are using WordPress as your platform. If you’re not, you should be. There are many reasons as to why WordPress is the most popular blogging platform on the Web today.
In terms of Internet marketing and getting rankings, WordPress offers the most search engine friendly blogging platform in addition to being very user-friendly. The other great thing about it is the number of plugins which you can add to your blog.
If you are not sure what a plugin is, it basically adds new functions to a WordPress blog. A plugin is essentially a program written in the PHP programming language that adds a specific set of features or services to the WordPress blog. All you have to do to add a new feature or service to your blog is find a relevant plugin, upload it to your plugin folder and then “activate” the plugin on the dashboard. It’s that simple.
That being said, there are literally thousands upon thousands of plugins out there (most of them are free) and if you are a newbie, you may get tempted to add as many plugins as you can to your blog. The bottom line is More >
Top Myths About Social Media Marketing
Jul 19th
Myth #5: Social Media Is Hard Work
Well, this one isn’t a myth, but it’s worth addressing while we’re at it. Sure, successfully growing and interacting with a community on social networks require dedication and reasonable, but sustained commitment.
If that sounds like a bit of hard work to you, well, it is! But the rewards justify the effort. If you’re allergic to hard work, then you probably shouldn’t be in business anyway. Take some pride and joy in the interactions you have with your community and soon, what may have felt like another item on your to-do list will actually be one of the best parts of your day. And when you start having a demonstrated affect on sales and start capturing purchase intent with social media interaction, then all the hard work will be worth it.
I hope these myths won’t hold you back from engaging in social media interaction any longer. There are customers out there waiting to talk to you, and all you have to do is join the conversation.
So which other social media myths do you think need to be “debunked”? Have you fallen victim to any of those listed? Do you have anything to add when addressing these More >