Archive for July, 2010

Read Me

Every Web Page Should Be A Marketing Page

Your website’s content will get noticed (read) if you use your headline and first paragraph to let readers know precisely “what’s in it” for them. Here are some techniques to make that happen.

First, you can’t know which page web visitors will see first, since there are many different ways to enter a site. Some will land on the homepage for sure, but blog posts and other content will show up in search engines (that’s the hope, at least!)…so don’t assume that any one page is more important than the rest, although the homepage does deserve the most attention.

Second, only a tiny percentatge of visitors will be responding to even the highest quality ads. You’ll have to work a bit harder for the rest of your readers. To get conversions, you’ll have to use the content on all your web pages.

Who Is Your Site For, What Do They Want?

When you’re busy creating content, it’s easy to focus on SEO and forget that your website exists to sell your products and services! Even if you don’t forget such a thing, can the same be said of everybody who writes for you? It’s sometimes hard for experts in a field to put themselves in the shoes of a visitor, who will spare just a few seconds to find a reason to read the content.

When constructing an argument or presenting a product, it seems logical to first present the building blocks of your case before giving the end result. The end results should be something that will make your readers’ lives better.

People Purchase Benefits Not Features

You should always spell out the benefits before describing features. A feature is a description of what you’re selling or offering. Benefits are more important, they are the things that those features do for your customers.

For instance, people don’t purchase light bulbs for features like being long lasting, bright, and cheap! People purchase light bulbs because they don’t want to live in the dark, and for benefits like “saving money” or maybe “saving the planet”.

Your Headline Is The Most Important Part Of Your Content

If your headline does not promise something of interest, then your article won’t get read and you’ll struggle to sell. This is because most visitors arrive at a page, read a headline and then make a decision to stay or go.

*Also, please note that these guidelines are just as appropriate for blog posts, e-newsletters and other online communications!

A few good guidelines for headlines:

Promise benefits – tell readers exactly what your content will do for them

Don’t make readers think too much, don’t be overly clever, obscure or ironic

Don’t make visitors read the story to then understand the headline

Do ask a question about a problem and then entice with a solution

Do provide things Top 10 lists or 3 Best Ways To…

Do make sure your first paragraph is as clear as possible, elaborating on the most important idea you’re trying to get across

wordpress-logo

Top 10 Plugins For WordPress

If you already have a blog, chances are that you are using WordPress as your platform. If you’re not, you should be. There are many reasons as to why WordPress is the most popular blogging platform on the Web today.

In terms of Internet marketing and getting rankings, WordPress offers the most search engine friendly blogging platform in addition to being very user-friendly. The other great thing about it is the number of plugins which you can add to your blog.

If you are not sure what a plugin is, it basically adds new functions to a WordPress blog. A plugin is essentially a program written in the PHP programming language that adds a specific set of features or services to the WordPress blog. All you have to do to add a new feature or service to your blog is find a relevant plugin, upload it to your plugin folder and then “activate” the plugin on the dashboard. It’s that simple.

That being said, there are literally thousands upon thousands of plugins out there (most of them are free) and if you are a newbie, you may get tempted to add as many plugins as you can to your blog. The bottom line is that you only need a couple of them to get your blog going. In order to help you with which plugins to choose, I’ve chosen the top 10 WordPress plugins that you must have.

Editorial Note: Most of the plugins mentioned below can be found by searching the WordPress Plugin Directory. The rest can be easily found by doing a Google search.

1. Akismet

Don’t you just hate people leaving spam comments on your blog? I certainly do, and if you dislike such comments appearing on your blog, the Akismet plugin automatically filters them for you. I don’t have time to deal with spam and I hope you don’t either.

2. All-In-One-SEO Pack

If you are looking for the ultimate plugin to transform your blog into an SEO optimized blog, then this is the one. It’s easy to use and before long you can be ranking for your keywords.

3. MaxBlogPress Ping Optimizer

If there’s one thing you don’t want, it’s for the blog to be banned from ping services. When you update or edit your blog, you automatically send a ping to let them know that your blog has been updated and that the changes need to be indexed. However, you can get banned from ping services if you end up doing this too often. In order to avoid this from happening, you need to use the MaxBlogPress Ping Optimizer plugin.

4. Remote Database Backup

Whatever you do on the Web, you need to have backups. Backing up data is one of those things that people don’t take seriously until a site failure happens to them. This plugin helps you backup your WordPress blog at any time.

5. SEO Smart Links

This cool plugin allows you to automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog. Furthermore, you can set up your keywords along with their own matching URLs. A must have if you want the maximum SEO benefit for your blog.
[Forget Expensive PPC Advertising – There is an Alternative!]

6. Sexy Bookmarks

This allows your readers to submit your articles to numerous bookmarking sites on the Web. A must-have in the era of social media. Get your Sexy Bookmarks plugin today.

7. Frame Buster

This plugin will thwart any attempt to load your site in a frame. Optimal for getting images to rank on the search engines.

8. Google Sitemap Generator

If you want Google to index all the pages on your blog as quickly as possible, then you need this plugin. It allows you to create a sitemap with a clíck of your mouse.

9. CommentLuv

This plugin allows your visitors to comment while adding a link to their own blog post. This will encourage them to comment and in combination with the Akismet plugin can get you genuine and informative comments on your blog.

10. WP Backlinks

This plugin allows you to track the links going back to your blog. For SEO purposes, you want as many links back to your website as possible, but at the same time, you want them to come from reputable and legitimate sites. The WP Backlinks plugin gives you the ability to control and verify this.

If you go ahead and add the plugins featured on this blog, you can be ready to start dominating the Web with your blog. Keep in mind that it’s the quality and frequency of content that you add to your blog that will determine its success. My hope is that you have found this article about the top 10 wordpress plugins on the Web very useful.

About The Author – Martin Sejas is a top Internet business consultant in Sydney who helps people achieve their dream of having an online business. For those living in Australian, register for a free consultation at www.marketingadvice.com.au.

Top Myths About Social Media Marketing

Myth #5: Social Media Is Hard Work

Well, this one isn’t a myth, but it’s worth addressing while we’re at it.  Sure, successfully growing and interacting with a community on social networks require dedication and reasonable, but sustained commitment.

If that sounds like a bit of hard work to you, well, it is! But the rewards justify the effort. If you’re allergic to hard work, then you probably shouldn’t be in business anyway. Take some pride and joy in the interactions you have with your community and soon, what may have felt like another item on your to-do list will actually be one of the best parts of your day. And when you start having a demonstrated affect on sales and start capturing purchase intent with social media interaction, then all the hard work will be worth it.

I hope these myths won’t hold you back from engaging in social media interaction any longer. There are customers out there waiting to talk to you, and all you have to do is join the conversation.

So which other social media myths do you think need to be “debunked”?  Have you fallen victim to any of those listed? Do you have anything to add when addressing these myths? Leave your comments in the box below.

Go to Top
Contact Us / Request a Quote