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The Fab 5 Social Media Makeovers
Dec 29th
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We all know that social media outlets are about redesigning yourself. After all, who hasn’t met someone for the first time, after only knowing them through a social network? The first thought is usually, “you’re not what I was expecting!”
But what about when the social media sites themselves decide to embark upon a little image do-over? Their job is to keep giving users new and innovative ways to present themselves to others, and site redesigns are one way to do that. Here are five makeovers that have glammed up the social media sites we know and love.
1. Facebook
Facebook’s latest redesign is all about letting people know more about you, more quickly, and in a more creative way. Your “vital facts” are still at the top—but they’re playing second fiddle to five pictures of you, that help sum up your “you-ness.” Smart move, Facebook—you’ve realized how important pictures are to your users, and you responded accordingly.
2. Myspace
I’ll be honest, I’m still not a huge fan of this social network. Waiting five minutes to load someone’s profile, only to be accosted by a terrible song and several twinkling glitter GIFs was not my idea of a good time. The new interface has More >
The Key to Increasing Your Email Campaign Conversions
Dec 27th
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Studies have shown that there is one specific element of your email marketing campaign that if done right, can increase your conversions by 60%. And it is NOT the subject line, your email list, the graphics you use or the “From” address. Feeling a little lost? You aren’t alone! And this conversion-boosting element is often overlooked or ignored completely by most email marketers. So just what is this secret weapon?
It’s actually no secret at all. It’s your landing pages - those pages that greet your visitors once you’ve gotten them to click through your email campaign. And landing pages should absolutely be an integral part of your email marketing efforts.
Your landing page can make or break your email marketing initiatives. A good landing page will help email recipients continue through the sales process or funnel them onto the next step. Mediocre landing pages might perform at an acceptable level, giving you an inflated sense of success while you are losing out on quality opportunities to convert. And bad landing pages can be really bad - they can confuse or derail recipients to the point that they become annoyed, leave the site, or even rethink their association with your brand.
Creating great More >
Some Top Brands Using Facebook Pages and Why They're Successful
Dec 20th
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So, your business has a Facebook page. Or you’re thinking about one. But have you ever wondered what successful Facebook page owners are doing right? Well, look no further.
This post examines some of the top Facebook pages from brands you’ll surely recognize. But regardless how large – or small – your business is, hopefully you’ll discover some great ideas that will help you take your Facebook experience to the next level for your fans.
Each of these pages has incorporated unique features that have attracted hundreds of thousands (or even millions!) of fans, as well as the notice of major media publications. That’s no small feat, considering how many new pages are popping up daily on Facebook!
It’s important to remember, there’s no need to reinvent the wheel with your Facebook presence. Instead, why not check out what others are doing, and tweak these strategies to make them your own?
#1: Red Bull
The Red Bull team is very much in tune with their target audience. This is evidenced by their unique content and the custom apps used throughout their page.
Red Bull delivers what they know their audience will respond to best. For example, they’ve created a series of online games for their fans, very More >