Posts tagged web content. online communication
We’ve made the case several times that a challenging economy is probably the worst time to slash your online marketing efforts.
And for those following this sound advice, it also makes sense to optimize every piece of web content that you produce and publish, both from a sales conversion and SEO standpoint.
Though it may seem like common sense, many authors forget to figure out what they’re trying to say before they start writing, and thus waste resources creating content that doesn’t achieve its potential or goals. Here are some tips to maximize your web writing:
Tip #1 – Create an Outline
Outlines are useful tools for giving your article or webpage structure, but if you’re not a big fan of outlining, at least answer the following questions before you start writing:
Who am I writing for? What’s my ideal audience?
What do I want my readers to learn from this article?
How will I explain/prove my point?
Tip #2 – Be Informative
Readers seek informative content, so provide the “give” in your article body and leave the “take” for your Resource Box or website. The quality of your information should make a good impression by providing value to the reader, not leaving them wanting more. Resist the temptation More >
A keyword focused and well written, keyword rich blog can naturally attract search engine traffic to your site for a variety of reasons.
Most blogs already have an “optimized” site architecture for the search engines, and have clear navigation options and links that go back to the homepage and other main pages of your site. They are also a simple way to keep your website content updated with fresh and relevant information for your readers, as thousands of readers of our Hat Trick Associates blog already know – increasing not only your search traffic, but you conversions and sales revenue, too.
So what are some of the other ways you can the SEO value and effectiveness of your blog?
Links that “aim” back to your site can be very valuable to you in the eyes of Google and the other search engines, since they help prove that your content is valuable and relevant to readers. “One way” links, or non reciprocal, are the most valuable…the premise being that “two way” links (from two sites linked to each other) could simply be part of an agreement to boost each other’s SEO score.
One great way to provide some of these great one-way links back More >
It’s a businesses greatest fear, but may very well be their most powerful tool: viral content. Over the past couple of years, the term “viral” has reared its head exponentially more and some have yet to understand the full meaning of the term when it’s applied to marketing and the digital atmosphere. Allow us to raise the curtain for you with wikipedia’s definition of viral marketing:
“Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the internet. Viral promotions may take the form of video clips, interactive flash games, advergames, ebooks, brandable software, images, or even text messages.”
The most important take-away of the definition: self-replicating viral processes. Next time you’re in a marketing meeting and someone blurts out “hey, let’s just make a viral video!” don’t succumb to the concept of sending it to your friends and family and expect them to send it to their associates. It is never the More >