SEO-Focused Web Content Writers
Posts tagged twitter
Unique Social Media Promotion
Aug 1st
Tweet
Social Media is creating many unique ways to market and promote companies – and causes. One of the coolest, recent ones:
Water.org is surrendering its Twitter account, @water, for an entire week to the user who racks up the most votes on its site.
To enter, you must be following @Water on Twitter. Then sign up to participate with a short message on why you’re right for the job. The public can vote until August 31 on who should get the keys to Water.org‘s Twitter car. The winner will control the Twitter account from September 5 to 11.
Considering @Water has more than 425,000 fans, the contest — called a “Twakeover” — is a pretty big deal.
“One of our core pieces of DNA is empowering people to make a change,” says Mike McCamon, Water.org’s Chief Community Officer. “The people in the developing world, we don’t just give them a well, they’re involved in it, it’s community driven.” Closer to home, Water.org encourages its audience to donate more than its money — the organization wants your voice and your social status, too. It was only fitting, says McCamon, to honor those efforts by donating Water.org’s own voice for a week.
Still, it’s a bit of a gamble. The More >
The Social Media Wildfire Effect
Feb 28th
Tweet
It’s a businesses greatest fear, but may very well be their most powerful tool: viral content. Over the past couple of years, the term “viral” has reared its head exponentially more and some have yet to understand the full meaning of the term when it’s applied to marketing and the digital atmosphere. Allow us to raise the curtain for you with wikipedia’s definition of viral marketing:
“Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the internet. Viral promotions may take the form of video clips, interactive flash games, advergames, ebooks, brandable software, images, or even text messages.”
The most important take-away of the definition: self-replicating viral processes. Next time you’re in a marketing meeting and someone blurts out “hey, let’s just make a viral video!” don’t succumb to the concept of sending it to your friends and family and expect them to send it to their associates. It is never the More >
The Fab 5 Social Media Makeovers
Dec 29th
Tweet
Joy Paley is a science and technology writer based in Berkeley, California. She is a guest blogger for My Dog Ate My Blog and writes on accredited online colleges for http://www.guidetoonlineschools.com/online-schools.
We all know that social media outlets are about redesigning yourself. After all, who hasn’t met someone for the first time, after only knowing them through a social network? The first thought is usually, “you’re not what I was expecting!”
But what about when the social media sites themselves decide to embark upon a little image do-over? Their job is to keep giving users new and innovative ways to present themselves to others, and site redesigns are one way to do that. Here are five makeovers that have glammed up the social media sites we know and love.
1. Facebook
Facebook’s latest redesign is all about letting people know more about you, more quickly, and in a more creative way. Your “vital facts” are still at the top—but they’re playing second fiddle to five pictures of you, that help sum up your “you-ness.” Smart move, Facebook—you’ve realized how important pictures are to your users, and you responded accordingly.
2. Myspace
I’ll be honest, I’m still not a huge fan of this social network. Waiting five More >