Posts tagged Social Marketing

360twakeover

Unique Social Media Promotion

0

Social Media is creating many unique ways to market and promote companies – and causes. One of the coolest, recent ones:

Water.org is surrendering its Twitter account, @water, for an entire week to the user who racks up the most votes on its site.

To enter, you must be following @Water on Twitter. Then sign up to participate with a short message on why you’re right for the job. The public can vote until August 31 on who should get the keys to Water.org‘s Twitter car. The winner will control the Twitter account from September 5 to 11.

Considering @Water has more than 425,000 fans, the contest — called a “Twakeover” — is a pretty big deal.

“One of our core pieces of DNA is empowering people to make a change,” says Mike McCamon, Water.org’s Chief Community Officer. “The people in the developing world, we don’t just give them a well, they’re involved in it, it’s community driven.” Closer to home, Water.org encourages its audience to donate more than its money — the organization wants your voice and your social status, too. It was only fitting, says McCamon, to honor those efforts by donating Water.org’s own voice for a week.

Still, it’s a bit of a gamble. The contest could be spammed by someone looking to get more followers. The winner could go off on personal tangents. So McCamon and his team have drafted rules to prevent any cheating or reputation-busting tweets. “I want to protect ourselves from a Weiner moment,” McCamon says. The winner will send McCamon their tweets and he will either publish them unedited or withhold them altogether. You won’t see strings of profanity or offensive content.

But McCamon is confident that he won’t really have to do any policing. He trusts the Water.org community will choose someone passionate about water issues — someone who might do a better job talking about the issues than the company. “Every organization is looking to grow,” McCamon says. “In the [contest’s] top 10 there might even be people that would come work for Water.org. It allows the audience to self-select its ambassadors.”

So far the contest seems to be populated by people wanting to make a difference. Still, Water.org’s unfailing trust in its audience (and the Internet, for that matter) is a show of digital bravery. Even if the contest goes awry, the organization’s twakeover is an example of turning all those buzzy terms — brand loyalty, openness, empowerment, interaction, dialogue — and putting them into honest, unpredictable action.

Final Logo Plain

The Fab 5 Social Media Makeovers

0

 

We all know that social media outlets are about redesigning yourself. After all, who hasn’t met someone for the first time, after only knowing them through a social network? The first thought is usually, “you’re not what I was expecting!”

But what about when the social media sites themselves decide to embark upon a little image do-over? Their job is to keep giving users new and innovative ways to present themselves to others, and site redesigns are one way to do that. Here are five makeovers that have glammed up the social media sites we know and love.

1. Facebook

Facebook’s latest redesign is all about letting people know more about you, more quickly, and in a more creative way. Your “vital facts” are still at the top—but they’re playing second fiddle to five pictures of you, that help sum up your “you-ness.” Smart move, Facebook—you’ve realized how important pictures are to your users, and you responded accordingly.

2. Myspace

I’ll be honest, I’m still not a huge fan of this social network. Waiting five minutes to load someone’s profile, only to be accosted by a terrible song and several twinkling glitter GIFs was not my idea of a good time. The new interface has sleeker graphics and has helped bring the site into 2010, although it still seems noisy compared to other social networks.

3. Twitter

Twitter got a nice little update in September of this year. Embedded photos and videos from select sites are more easily viewed, and the tweet timelines look cleaner and easier to read. I love being able to scroll over a username to see a little “mini-profile,” rather than having to navigate to their page.

4. Etsy

It’s been four years since this site got a major update, but I’m still including it here. Why? The site’s redesign seemed to make it truly reflect the aesthetics of the makers who sell their goods there—it’s visually appealing, balanced without being overly-sleek, and photo-based to make the products the star of the show.

5. LinkedIn

This Facebook-for-business got a major redesign in 2008. The design moved content up the page, to make it more easily navigable, got rid of the left-hand navigation bar, and created a more comprehensive top navigation bar. While the redesign didn’t exactly make the site more fun, it did make getting around more efficient—and what else would you expect from a business social network?

Final Logo Plain

More Social Statistics – 101

As social networks grow and mature, new data has begun to surface that show the behaviors and preferences of its users that could prove invaluable to businesses in the future.

Business owners and marketing professionals are of course quite interested to learn more about how consumers on Facebook and other social media become motivated to connect with companies and brands, and their preferences in interacting with organizations.

Some of the latest statistics:

Many users of social media initially displayed a resistance to connecting directly with businesses from their personal pages, in effect showing a desire to keep “business separate from pleasure”, or their personal lives. A fear of being inundated with advertising pitches surely helped shape this mentality. However, new research shows that 43% of Facebook users now “Like” at least one brand or official company page, and this number is rapidly growing.

Of these, 38% of consumers “Like” a company on Facebook so they can publicly display their brand affiliation to friends. This new trend is being called “Social Badging”, and can be a very powerful motivation for affiliation. These users want to display their connection to brands and organizations that they believe represent them, their personal beliefs, are “cutting edge”, say something unique or valuable about them.

42% become fans so that they can receive special discounts and promotions. Many companies have begun to offer Social-specific sales and announcements, which can give their followers the sense that they are part of an intimate online community…even if they are one of tens of thousands of followers; and that they have the privilege of being included in exclusive, “members-only” specials.

35% say they follow companies and brands to stay current about the organization’s activities, public initiatives, or new products. Once again, the ability to connect with your brand’s following directly when announcing new initiatives, events, products and services can be a quite effective method to roll out your new marketing programs, sales and specials.

Only 23% of respondents said they follow brands on Twitter. Twitter has become more of a “news aggregator” for many users; a large number of new Twitter users have sent fewer than 20 personal tweets, but instead are using the service to gather news and opinions on brands, products and stay up-to-date on cultural trends in general.

Go to Top
Contact Us / Request a Quote