Posts tagged Social Marketing
Social Media is creating many unique ways to market and promote companies – and causes. One of the coolest, recent ones:
Water.org is surrendering its Twitter account, @water, for an entire week to the user who racks up the most votes on its site.
To enter, you must be following @Water on Twitter. Then sign up to participate with a short message on why you’re right for the job. The public can vote until August 31 on who should get the keys to Water.org‘s Twitter car. The winner will control the Twitter account from September 5 to 11.
Considering @Water has more than 425,000 fans, the contest — called a “Twakeover” — is a pretty big deal.
“One of our core pieces of DNA is empowering people to make a change,” says Mike McCamon, Water.org’s Chief Community Officer. “The people in the developing world, we don’t just give them a well, they’re involved in it, it’s community driven.” Closer to home, Water.org encourages its audience to donate more than its money — the organization wants your voice and your social status, too. It was only fitting, says McCamon, to honor those efforts by donating Water.org’s own voice for a week.
Still, it’s a bit of a gamble. The More >