Posts tagged social media

Web Content Pyramid

Tips to Becoming a Better Becoming a Better Web Content Writer

Web Content Pyramid

There are always many business owners, marketers and others who wish to improve their writing skills as they create and distribute their web content online, and even for those that don’t plan on making writing a profession, there are still good ways to hone your skills to become more effective with your ability to communicate via the written word. Here are 3 good ways to evaluate your writing skills.

Write the Article, Then Come Back in 2-3 Days

A great way to know if your writing is at the highest level is to write about a topic that you’re passionate about, and then step back and leave it for a bit. Come back later to review what you’ve created two to three days later. You can’t truly evaluate the quality of your written piece if you review it right after you finish writing. The tendency to be emotionally attached to your own web content writing is too strong at this point, and can affect your judgment on the piece. If you write a blog, publish your article or essay, and then come back to it when your emotional connection has subsided. This can allow you to be in a better position to make an honest evaluation of your work.

Take Your Direction From Search Engines

Search engines like Google, Yahoo and Bing can help to make a rough evaluation of your web content writing kills sometimes. Recent search engine algorithms on all major engines are now equipped with the ability to determine relevancy and quality of web content. Their spiders are constantly sweeping the web to index sites and rank them according to the quality of their online content. When you receive a good Google ranking or Yahoo, Bing ranking etc…this is an indication your content is gaining favor from both readers AND search engines.

Post Content on Social Media

Share your web content with friends and contacts, and gain the extra exposure it brings on sites like Facebook and the many others. If it gets a lot of “Likes” and “Shares”, you can be pretty sure that your article or post is well-liked for its information, quality, and substance.

Objectively Evaluate Your Work

Try not to judge your work as “good” or “bad”, because it can blind you to areas that need improvement. Make an objective evaluation of your work instead. Set a criterion where absolutely flawless equals 100. Then deduct points from every error that you find. These results can assist you in measuring your improvement as you travel along on your web content writing career.

Also remember, being a good writer takes practice! Which means, you need to exercise the “brain muscles” that create your wonderful content often, as you would any other muscle. Sticking to a very regular and frequent publishing calendar for web content creation and distribution can be challenging, for sure. But in the end your business will prosper because of it, as will your confidence in your own writing abilities over time.

And of course, if ever you decide that you’d like a partner to assist you with your web content writing/creation, there are many resources available to you, including Hat Trick Associates of course but also many other experts as well.

And if you do decide to be your web content writer on your own, remember that practice makes perfect. Or maybe we shouldn’t say perfect, as mentioned above…since there is always room for improvement as you continue your journey as a writer!

More On The Future Of Web Content

Building upon our last post,  I wanted to further expand the conversation re: the future of web content and the trends that will get us there.

I recently read that there will be 30 Billion smart devices in the year 2030. Yes, Billion with a “B”. This is a staggering number, which equates to an average of 7 devices per person. By then we will be living in what I (and others) have called the Age of Ubiquitous Internet – a time when individuals are constantly “plugged in” to the web via one device or another, no matter the situation, usually via multiple ones.

In fact, this is already becoming a reality for many. With iPads and other tablet computers, smart phones, Internet TV and gaming systems, and of course home computers and laptops, etc. there are lots of individuals who spend the vast majority of their day online. Ubiquitous Internet takes it one step further. Imagine an entire platform devices interconnected, all with access to the same data. At this stage, all data will be available to you in the “cloud”, making for seamless transition between one device and another. The cloud makes this all possible, since you don’t need much (or any) computing power within the device itself, other than some basic processor and memory to keep the device powered and connected, though stand-alone memory will probably still be an option.

The cloud will contain all the computing power that you will ever need, allowing devices to shrink even further in size. Think of having a large monitor on your desktop, with nothing else but the keyboard and mouse. Backup of your data and files will be automatic.

What does web content look like in this world? Probably different than it does now, though exactly how remains to be seen. One thing is sure – your website must be able to connect to all sorts of devices, with different functionality, sizes and operating systems. The content you share will almost exclusively be interactive and multi-media, much more so than now. Static content will be a thing of the past, replaced by personalized content, directed just at you. Updates to devices that relate to your current environment will be instantaneous. Use imagination again, and think of having all your preferences stored within your mobile devices. When walking down an aisle, a small device attached to the shelf automatically prints a coupon based on your previous purchase history, or shares relevant information that might help you make your purchase decision.

The vast majority of content in this world will probably be concise, allowing for the limitations of smaller screens and displays. Long form information or data would probably be available on an on-demand basis only, meaning that many of today’s websites will change, some drastically. This will actually increase the need for content creators as well, since as any professional writer will tell you – the shorter the piece, the better the content must be written, since every single word takes on added significance. And the fact that content will be individual or group specific will only increase the overall volume of content that must be produced, even when taking into account the shorter it will be. Which once again makes me happy in my chosen profession!

All of this means that business owners and marketers must be even more flexible and well versed in current trends and best practices.

What are your thoughts on the future of web content and the Internet itself?

“Facebook Depression” Appearing In Young People

Taking another quick break from web content and e-marketing topics, to shine a light on a harmful side effect of our nation’s current fascination with social networking services:



Add “Facebook depression” to potential harms linked with social media, an influential doctors’ group warns, referring to a condition it says may affect troubled teens who obsess over the online site.

Researchers today disagree on whether it’s simply an extension of depression some kids feel in other circumstances, or a distinct condition linked with using the online site.

But there are unique aspects of Facebook that can make it a particularly tough social landscape to navigate for kids already dealing with poor self-esteem, said Dr. Gwenn O’Keeffe, a Boston-area pediatrician and lead author of new American Academy of Pediatrics social media guidelines.

With in-your-face friends’ tallies, status updates and photos of happy-looking people having great times, Facebook pages can make some kids feel even worse if they think they don’t measure up.

It can be more painful than sitting alone in a crowded school cafeteria or other real-life encounters that can make kids feel down, because Facebook provides a skewed view of what’s really going on. Online, there’s no way to see facial expressions or read body language that provide context.

The guidelines urge pediatricians to encourage parents to talk with their kids about online use and to be aware of Facebook depression, cyberbullying, sexting and other online risks.

Abby Abolt, 16, a Chicago high school sophomore and frequent Facebook user, says the site has never made her feel depressed, but that she can understand how it might affect some kids.

“If you really didn’t have that many friends and weren’t really doing much with your life, and saw other peoples’ status updates and pictures and what they were doing with friends, I could see how that would make them upset,” she said.

“It’s like a big popularity contest — who can get the most friend requests or get the most pictures tagged,” she said.

Also, it’s common among some teens to post snotty or judgmental messages on the Facebook walls of people they don’t like, said Gaby Navarro, 18, a senior from Grayslake, Ill. It’s happened to her friends, and she said she could imagine how that could make some teens feel depressed.

“Parents should definitely know” about these practices,” Navarro said. “It’s good to raise awareness about it.”

The academy guidelines note that online harassment “can cause profound psychosocial outcomes,” including suicide. The widely publicized suicide of a 15-year-old Massachusetts girl last year occurred after she’d been bullied and harassed, in person and on Facebook.

“Facebook is where all the teens are hanging out now. It’s their corner store,” O’Keeffe said.

She said the benefits of kids using social media sites like Facebook shouldn’t be overlooked, however, such as connecting with friends and family, sharing pictures and exchanging ideas.

“A lot of what’s happening is actually very healthy, but it can go too far,” she said.

Dr. Megan Moreno, a University of Wisconsin adolescent medicine specialist who has studied online social networking among college students, said using Facebook can enhance feelings of social connectedness among well-adjusted kids, and have the opposite effect on those prone to depression.

Parents shouldn’t get the idea that using Facebook “is going to somehow infect their kids with depression,” she said.

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