Posts tagged Article Marketing

Create Traffic to Your Site with Content Distribution

Content distribution can be a very effective way to reach out to your readers without sitting back and waiting for them to discover your article or your website on their own.

Free, interesting, applicable and cup-to-date web content is what most people online are searching for. So you must offer it to your targeted readers, to let them know that you’ve created something that can help address their needs and challenges.

You have to take proactive steps if you want to enhance and maximize the online popularity and visibility of your web content writing. What you publish online might contain great insight and valuable information – created by you at a cost, whether financial or in opportunity costs -, but if you do nothing to expose them, it will be buried in the sea of information. And it won’t be able to deliver what you truly want, more web traffic.

Here are some of the ways to generate traffic through content distribution:

1. Know what your target audience wants.

Knowing what your potential clients want is an effective way of doing what can serve them best. It can help you to formulate the best topics to discuss about.

You will know what your readers want to know by asking them. The best venues for asking include niche forums and your blog. Read current postings in forums about your subject; this will give you an idea what your prospects want to know. You should also encourage your readers to comment on your blog posts. It can help you to give them what they want.

2. Deliver what your readers want.

Once you have an idea of a topic that your readers want, it is time to research and assemble the content. Give them what they want. If it involves procedures, pros and cons, benefits, or whatever, do your best to deliver it to them. Your readers will surely come back to you for more – and that’s captured traffic, isn’t it?

3. Write quality articles and submit them to article directories.

Article marketing is one of the most effective ways to get traffic and quality backlinks to your site. You can do this by writing quality articles and submitting them to article sites such as EzineArticles, Article Base and GoArticles. Article directories allow you to include a resource box that contains your bio and links to your website or landing page. These links serve as leads that will bring traffic from article sites to your own website.

This is where a freelance writer or team can be of the most help. They can help you conduct the research and craft the message mentioned above of course, but if cannot or don’t want to take the time to write quality web articles, press releases or social media messages, get a professional to help! I’ve seen plenty of companies out there (you probably have too) who certainly did NOT put their best foot forward when reading their material. Make sure your content represents your company in the way you would truly like it to, and publish high-quality content.

4. Stay in touch with your prospects.

The best way to know the needs of your prospects is to get in touch with them through blogs and niche forums. Do a quick research in Google to identify the most popular forums and blogs about your subject matter. Visit these daily to get an idea what topics are “in.” Participate in the discussions and show your knowledge about the topic. This can help to build your reputation in that community. It also helps to give you plenty of writing ideas for your articles.

5. Post your article in social networking sites.

Social networking sites such as Facebook and Twitter are fast gaining popularity as a great place to get traffic from. By posting useful information about your niche on these sites, you will be able to include links that will lead people to your articles. This will help to promote your content. Other members who find it useful will also share it with their friends and other members of the community.

4 Steps for Selecting Topics for Blogs and Articles


One of the most critical components of publishing blogs and other articles online for marketing purposes is the proper selection of topics. Topics are such a vital factor in online article marketing because they play such an important role in attracting the right kind of traffic to your website and business.

Traffic is the primary source of potential revenue for any online business. The need to attract quality traffic through web content writing is the key reason why you need to publish useful and beneficial information for your target audience.

The attractiveness of your topics determines the volume of traffic – and thus revenue – they will generate, which are the real measures of success for your online marketing campaigns. So you should select them wisely.

Here are four quick steps of for choosing article and blog post topics that will catch the attention of your target audiences:

1. Identify Need

The main purpose of selecting a great topic is to give your audience what they are looking for. If you can correctly identify their wants and needs, you are on the right path to offering content that they just can’t refuse. One simple way to identify what your target market wants is by researching the most popular keywords they utilize when searching for information using Google and other search engines. One handy way to do this is with the help of a keyword suggestion tools, such as Google’s Adwords Keyword Tool.

Almost everyone now runs to the web for answers to all of their questions, potential solutions to their problems, and lists, tips and procedures for doing something properly. Give them what they want and they will give you their attention.

2. Topics Need to be Related to Your Business

Writing web content to promote your business online will give you a chance to showcase your knowledge and expertise on that niche. Your articles should be directly related to what product or service you sell. This establishes you as “the expert” on your subject or in your field. This can also help build your company’s credibility and win the trust of your readers. These are critically important elements of any business relationship.

3. Research Fresh Issues Related to Your Niche

People are naturally curious, and they will always want to be the “first to know” new and interesting information. This is why fresh, relevant information is so attractive to readers. Take advantage of this by starting a routine of researching the latest issues, trends and developments in your industry or field. Authoritative sites are often your best sources of these, and you should check them out regularly in order to become one of the very first to relay the info to people who share your interest.

4. If You Run Out of Topics, Write a “Tips” List

Tips and “Top 10” lists and how-to guides are still the easiest and most attractive types of articles and blog posts to write if you run out of other fresh topics. People love these types of articles because of their usefulness and power to assist people in doing things on their own. This post itself is one good example of this style of web content writing. And if you need additional ideas, or help sticking to a publishing schedule there are resources that can help you, with Hat Trick Associates just one of your many options.

Maximize Your Web Content

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We’ve made the case several times that a challenging economy is probably the worst time to slash your online marketing efforts.

And for those following this sound advice, it also makes sense to optimize every piece of web content that you produce and publish, both from a sales conversion and SEO standpoint.

Though it may seem like common sense, many authors forget to figure out what they’re trying to say before they start writing, and thus waste resources creating content that doesn’t achieve its potential or goals. Here are some tips to maximize your web writing:

Tip #1 – Create an Outline

Outlines are useful tools for giving your article or webpage structure, but if you’re not a big fan of outlining, at least answer the following questions before you start writing:

Who am I writing for? What’s my ideal audience?

What do I want my readers to learn from this article?

How will I explain/prove my point?

Tip #2 – Be Informative

Readers seek informative content, so provide the “give” in your article body and leave the “take” for your Resource Box or website. The quality of your information should make a good impression by providing value to the reader, not leaving them wanting more. Resist the temptation to sell in your articles.

Tip #3 – Share Your Experience…

You’re an expert in your field or niche, your readers are not. Don’t worry about making your writing sound smart, just think of some questions your readers will have and then answer them. Use article templates to help you structure the information in your article and generate new ideas.

Tip #4 – …But Not All At Once

You have a lot of knowledge, so you’re understandably excited to share it. But be careful not to overwhelm your readers. Break up large topics into smaller components, in separate articles. This gives you more articles to write and won’t scare readers with extremely long articles.

Tip #5 – Consider Hiring a Ghostwriter

Weigh your options. Is your business better served if you outsource the article writing (or blogging, newsletter or web content writing) and focus on other aspects of your business instead? Return on Investment is all about taking your available resources and using them in the most effective way. This is especially true during tough economic times, when the reduced overhead of freelance partners has the biggest financial impact.

It doesn’t matter how big your business is, or if you’re from New York, Boston and Washington DC to Los Angeles, San Fransisco and Vancouver, Hat Trick Associates can help you build your web content online. (If you happen to be from one of these cities, the fact that I included your hometown might be a reason you found this page, for example!) Contact us to learn more about how your website content / text can help your customers find you, too.

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