Posts tagged e-marketing
We’ve made the case several times that a challenging economy is probably the worst time to slash your online marketing efforts.
And for those following this sound advice, it also makes sense to optimize every piece of web content that you produce and publish, both from a sales conversion and SEO standpoint.
Though it may seem like common sense, many authors forget to figure out what they’re trying to say before they start writing, and thus waste resources creating content that doesn’t achieve its potential or goals. Here are some tips to maximize your web writing:
Tip #1 – Create an Outline
Outlines are useful tools for giving your article or webpage structure, but if you’re not a big fan of outlining, at least answer the following questions before you start writing:
Who am I writing for? What’s my ideal audience?
What do I want my readers to learn from this article?
How will I explain/prove my point?
Tip #2 – Be Informative
Readers seek informative content, so provide the “give” in your article body and leave the “take” for your Resource Box or website. The quality of your information should make a good impression by providing value to the reader, not leaving them wanting more. Resist the temptation More >
We online marketing communication writers need to be ever mindful of the content we develop, its impact on those who read it (whether intentional or not), and how to make it better. The fact is that marketers are human just like anyone else. And this means that even the best of us can forget the key tenet of marketing: understand your audience. This simple yet inevitable fact sometimes causes us to write content that may achieve our business objectives (of our own companies!), but may not be relevant to our audience.
The truth is, content matters, a great deal in fact. As more and more email fills the Inboxes of our target audience, we need to continually make our email marketing messages stand out even more. That means understanding our audience – their needs, wants, motivations, interests, etc. And, perhaps more importantly, we need to put our audience ahead of our own priorities at all times. Which also means never falling too much in love with your own writing, but in whatever is most meaningful to recipients.
The Three S’s are recommended when developing email marketing More >
From the Yahoo Finance story by Hat Trick Associates today:
With the advent of social media, mobile marketing and a host of other new, “sexier” communication channels, one might assume stodgy email marketing has gone the way of the Dodo bird or horse and buggy. But if anything the reverse is true.
“The reports of my death are greatly exaggerated.” Mark Twain
With all the hype surrounding social media and mobile marketing, it would be easy to assume that email is yesterday’s news, with little chance of keeping up with the other marketing methods now available.
But according to the numbers this assumption is incorrect. Email usage has remained remarkably steady, even in the face of new competition. Research shows that email is still the preferred method for receiving commercial messages of 74% of adults. This perhaps surprising statistic can help explain the continued proliferation of e-zines and other email marketing today.
It’s no longer true that the largest firms are the most likely to utilize email. As smaller companies outgrow their sole-proprietor beginnings, they increasing look for new ways to expand their business to support higher headcounts and overhead. Business surveys revealed that almost half of small businesses were using email marketing in 2010; More >