Posts tagged E-Newsletters and Email Marketing
Yes, Hat Trick Associates provides all kinds of writing and distribution services. But there are lots of folks who write for a living who also utilize our blog, or even those internal company writers in similar working conditions that could use some tips on how to be more productive in their writing. Here are some tips on how to:
Minimize and Eliminate Distractions
No matter what your niche is or how experienced you are as a writer, you’ve probably come to realize that dealing with distractions comes with the job. Your ability to complete a piece of writing is highly dependent on how well you can block out things going on around you to focus and just write.
Some distractions will always be out there, swirling around you and constantly grappling for your attention. Others come and go. What you do to minimize or even eliminate those distractions altogether will play a big role in how productive you can be and how stressful writing is for you.
Remember, writing should be fun! To help you keep that in mind, here’s our Guide to Uninterrupted Writing. We hope you can use these tips right away and maybe even have a little fun along the way.
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We online marketing communication writers need to be ever mindful of the content we develop, its impact on those who read it (whether intentional or not), and how to make it better. The fact is that marketers are human just like anyone else. And this means that even the best of us can forget the key tenet of marketing: understand your audience. This simple yet inevitable fact sometimes causes us to write content that may achieve our business objectives (of our own companies!), but may not be relevant to our audience.
The truth is, content matters, a great deal in fact. As more and more email fills the Inboxes of our target audience, we need to continually make our email marketing messages stand out even more. That means understanding our audience – their needs, wants, motivations, interests, etc. And, perhaps more importantly, we need to put our audience ahead of our own priorities at all times. Which also means never falling too much in love with your own writing, but in whatever is most meaningful to recipients.
The Three S’s are recommended when developing email marketing More >
Email marketers alert! Business email usage data in the U.S. presented in a neat infographic. The visualization maps the usage pattern for each region across time.
Even though it’s from the same country, each region has different usage peak and trough; meaning email marketers situated at different regions would have to employ different strategies to specifically cater to the region’s behavior.
Sending email ads at trough period could possibly mean that the emails ads wouldn’t reach the audience instantly. It will probably end up in the trash folder as work piles up with time.
On the other hand, sending it at peak would reach most people but it could also mean that they don’t have the time to catch the mail. But at the very least, we can safely assume that the email headline is read. Note that all these are so far based on qualitative analysis. Data and Graphics provided by Rackspace.