Posts tagged E-Newsletters and Email Marketing
Building an email list is like building a business. Taking shortcuts to hurry the process along, such as turning to third-party mailing list rental or purchase, can backfire in a big way. Use your best selling tactics to promote your email list-building campaign, just like any marketing campaign you use to sell your products or services.
The potential ROI on email newsletters and other e-marketing campaigns is immense, often higher than any other marketing or advertising option. Which leads some to ask, why not just buy or rent a promising-looking list from a broker and start mailing to it? Because these addresses lack relevance, interest and trust, the three key ingredients that support every successful email marketing program. The reason why email marketing can produce such a high Return on Investment is because you typically have these three ingredients with legitimate email recipients. Otherwise:
* Relevance: You’re sending email to people who didn’t ask for it, which equals spam to most recipients, no matter how regulations may define unsolicited email. * Interest: You also have absolutely no idea if they will be interested in your company, products or services. * Trust: Unsolicited email can make recipients suspicious, which can cloud any future contacts More >
Getting “found” online is the end goal of your content and SEO initiatives, in addition to the conversion of your web visitors into customers too, of course.
And it really wasn’t all that long ago that you could effectively grow your business or share your ideas online by “interrupting” prospective customers with Push methods such as banner advertising, unsolicited email messages, or other off-line (and old school!) methods like cold calling. But business people grew weary of being targeted by outbound marketing and promotions long ago, and the technologies in use today have become far better at blocking these methods.
Businesses and people in general have also changed the way that they shop and learn, primarily utilizing search engines, social networking sites and blogs to find the information that they need. “Pull” or inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn. Here are five tips that you can use to help yourself “get found” online:
1. Start with an extraordinary idea
The days of needing a huge advertising budget to spend on marketing and PR to promote your ideas are long gone. Today, truly More >
As the economic recovery shuffles along – and “shuffle” seems to be the right word, companies and small business owners continue to look for ways to promote their products, services and brands in the most cost-efficient way.
And most understand that a newsletter can be one of the most powerful ways to build lasting relationships with their customers. But which deliver medium should they choose, email or print?
Both varieties share informative articles, customer resources, special offers and discounts. And either format requires a writer, a designer (at least once), and a mailing list.
E-newsletters have become so popular because they are a lot cheaper to distribute; can be sent more frequently; and can reflect up-to-the-minute price changes or offers. But they can be easier to ignore or delete, or blocked all together. And you also need to have – or begin building – an email list to distribute the piece. Sending unwanted spam to recipients is not acceptable to most legitimate businesses.
Print newsletters on the other hand usually have higher readership numbers and response rates, if only because the recipient is forced to view the publication, at least for a moment (perhaps on the way from the mailbox to the trashcan!) But More >