Archive for October, 2015
To have the maximum amount of success online you should be publishing materials for your website viewers to digest on an ongoing basis.
This might be in the form of a weekly blog, new pages that feature all the various products and services that you offer, updates to your homepage, new online “specials”, and lots of other potential ideas.
To have the most impact, the best content developers have 3 critical skills:
- Domain expertise – are you an expert in the subject you’re writing about?
- Networking skills – Do you know how to promote effectively?
The writing aspect is pretty self-explanatory. Some folks are simply much better writers than others. Or perhaps two people are of equal skill, but one enjoys writing and the other compares it to a trip to the dentist.
Domain expertise is important, but you shouldn’t discount the ability of a high quality researcher learning what they need to know to effectively communicate at least the basics of your field or industry, and then filling them in on the details or personal insight you find most valuable.
Networking skills in this case can refer to the technical ability to post items correctly online, following SEO (search engine optimization) rules, sharing them via social media and through other avenues to gain the most visibility for your website.
Finding someone on your team with all three of these skills – and then the most important of all, the actual time needed to utilize them – can be a challenge for some businesses.
If that’s the case, one choice is to bring in a new staffer to handle the writing and posting duties. For those looking for a simpler and more cost-effective solution, working with an outside vendor/freelancer – of which Hat Trick Associates is just one of your many choices – is the right call.
Whatever you decide, realize that there are significant benefits to you regardless.
If you’d like to learn more about why adding consistently building your website is such a valuable tool, please give me a call at (314) 494-3494 or email me at: firstname.lastname@example.org. You can also Contact Me via my website here at any time to get the conversation started.