SEO-Focused Web Content Writers
Posts tagged updating content
SEO for Blogs Part III – Post Early, And Often
May 2nd
Tweet
The more often you post new blog entries, the more “food” you give to the spiders, or the programs that crawl the web and index content for the search engines. It’s hard to over-estimate the importance of having lots of new and updated content on your site, and often. Great SEO for blogs depends on it.
If you have enough new content, the spider may even react by splitting up its indexing into more than one visit, when you may even have more web content, and so on and on. At this point the search engine(s) may simply decide to visit your website and index more frequently – a very welcome development for SEO. So keeping LOTS of FRESH, new web content on your site is critical, not just blog posts but also new webpages, social content, recorded webinars and video, everything. The more updated, the better. More content basically means that your pages get indexed more often and new pages or other content will show up more quickly, and be deemed more important by the engines as well.
And while you don’t need to post multiple, long-form blog posts every single day, if you cannot keep up with a regular publishing schedule, More >
5 Steps To Create Content That Converts…& Increases Your SEO
Nov 15th
Tweet
Getting “found” online is the end goal of your content and SEO initiatives, in addition to the conversion of your web visitors into customers too, of course.
And it really wasn’t all that long ago that you could effectively grow your business or share your ideas online by “interrupting” prospective customers with Push methods such as banner advertising, unsolicited email messages, or other off-line (and old school!) methods like cold calling. But business people grew weary of being targeted by outbound marketing and promotions long ago, and the technologies in use today have become far better at blocking these methods.
Businesses and people in general have also changed the way that they shop and learn, primarily utilizing search engines, social networking sites and blogs to find the information that they need. “Pull” or inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn. Here are five tips that you can use to help yourself “get found” online:
1. Start with an extraordinary idea
The days of needing a huge advertising budget to spend on marketing and PR to promote your ideas are long gone. Today, truly More >
Content Is King – Part II
Apr 12th
Tweet
When talking about content, the first premise to consider is that for most companies, competing online via “new technology” has become more and more difficult. The truth is, regardless of company size, there can only be a select few winners in the contest to be the best “technology-driven” business online.
True, the technological lead sometimes changes hands, like it did away from AOL and MySpace to the current leaders in their respective fields. But those occurrences are becoming rare. Companies such as Google have gained so much mass, brand equity and momentum that it may be years before they are supplanted in any meaningful way. They won’t be handing off their lead in many categories anytime soon.
No, the way to compete today is by becoming a purveyor of content. Drive traffic to your website, platform or service by creating and sharing valuable information to your target audiences. Fill a niche market. Find a group or segment with unmet needs, and fulfill them.
And this is exactly what AOL and MySpace have done. AOL bought the blog network Weblogs, home to many popular blogs, such as Engadget and Joystiq; and they now employ over 3,000 freelance writers and more than 150 full-time journalists. More >