Posts tagged organic results
Google wasn’t content with just having Instant Search, now it has introduced a new feature called Instant Previews. Searchers and web users can now browse a large instant “preview” of a site’s content by placing the cursor over the small magnifying glass displayed beside each listing. These previews are large and Google sometimes highlights a major paragraph or quote from each displayed site.
Searchers can get a general look at the layout and design of a site, with graphics and bold headlines usually seen from the preview. However, small print and the general content of the page can’t be read, so searchers will have to click through to your site if they want to read your information. Assuming of course, they don’t find what they’re looking for in the headlines or bold print!
Whether searchers will use this new feature remains to be seen, as even Google doesn’t hit a home run every time (Google Buzz, anyone?) but these instant previews could have some ramifications on who gets the “click through” to their site. One would also reason that getting the top spot in the rankings have diminished somewhat, if searchers can quickly preview all of the top 10 listings and then More >
Which is more important for content, the ability to communicate directly with visitors… or the search engine rankings it creates?
On the one extreme, imagine a website (or blog post, etc.) that is complete nonsense gibberish. Maybe envision something written in Chinese characters, assuming that’s a language you don’t understand. Now let’s say these random bits of code or symbols somehow rank quite well with the search engines, the very first organic result in fact.
What have you accomplished as a business or organization in this case?
Sure, loads of people may stumble upon your website, but once they get there what do you think will happen? Do you think they will “convert” to customers?
On the other end of the spectrum, imagine a block of written text that is so eloquent, so persuasive… that once a visitor reads it, they instantly want to become a customer, or donor, volunteer, etc.
However, because of the way it is written, it actually has zero SEO value. As such, it is invisible to the search engines, and no one who doesn’t already know your website exists will ever find it.
What has your business accomplished here? This example is marginally better than the first one; at least you More >