SEO-Focused Web Content Writers
Posts tagged web writer
Article Writing Basics – Defining Your Article's Purpose
Apr 24th
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Article Directories are a form of Search Engine Optimization (SEO) where companies and professional writers submit articles based on a specific niche. Article directories are also sometimes called Ezines, or Online Magazines, for their depository methods – sometimes hosting hundreds or thousands of documents related to a given subject.
What is the benefit of submitting to an article directory? When search engines scan the Internet for content, it “spiders” the web pages and harvests links from each page. The crawler then searches other pages for links and indexes pages that link back and forth with each other.
Article directories use this technology by allowing website owners the ability to link back to their own site using keyword articles, which trigger search engines to rank pages higher. Article standards developed by SEO experts typically call for a word count of 400-500+ words and a keyword density of approximately 2%or 3%.
They also demand that an article be different enough from any other piece of existing web copy that it is viewed as being “unique” by the search engines. But although common SEO methods specify that duplicate content penalizes a website ranking, Google has denied it. Regardless, article directories often require unique content themselves, and More >
Purchasing Content: More Effective Than Web Advertising?
Mar 22nd
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You have probably heard many sources online, including Hat Trick Associates, talk about the future of the Internet and how vital web content has become to the search engines and your SEO efforts of your website. Ideally, you want new content on your site every single time the Google crawler or one of the other large engines index your website. So a common question we hear from clients is, what is more effective for growing my website and doing more business in the future: Using my online marketing budget on advertising, or using those same resources to create more fresh content?
The answer may surprise you! Here are more vital web content-related statistics:
- More than 8 out of 10 Internet users look on search engines first to find information on the products or services they want to buy
- Up to 86% of searchers will ignore paid listings, or other advertising they know has been purchased as opposed to organic results
- On the flip side, 64% of the top natural (organic) listings will get click thrus
The reasons are fairly simple – people typically want to feel as if they have “discovered” the solution to their problem – the product, service or brand that they need – on their own. Which More >
Sowing the Seeds…..Grow Your Email List
Mar 15th
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Email newsletters and other marketing is quite cost-effective, timely and very flexible. But these benefits will do you no good if you don’t have anyone to communicate with in the first place!
How can you grow your email list(s)?
The first step of course is utilizing all the addresses you already have. This means the friends, colleagues and other business associates who reside in your email contact list(s). You should also go through that pile of business cards you’ve been collecting since 1996* in your top drawer.
Next, ask all of your contacts on social media sites to join your list as well. Facebook fan pages, Twitter feeds, LinkedIn accounts, etc. Offer them something of value if they join your list. A special discount or other giveaway could work well.
Lastly, continue to build from there. Make it a point to ask for email addresses from new customers, members, clients, participants or donors. If you provide price quotes as part of your business, add these folks as well. Periodically re-contact your social network, since most people continually add new folks to their networks.
And for those with a large customer base already, create ways to add the email information for all the people you do More >