Posts tagged search engines
Using an editorial calendar for your web content writing
If you’re creating web content for SEO then you likely already know you need to keep your content up-to-date and fresh for the best results. Search engines like Google want to see relevant and current content on your site before they will consider it worth linking to. It can be difficult to come up with ideas to write about every day, which is where an editorial calendar comes into play. Here are some tips on setting up your editorial calendar for success.
Look at the calendar
Before you plan anything else, you should look at a calendar and find topics that are related to times, holidays, seasons, or other dates. Almost every topic has some kind of seasonality to it, where certain parts of the year lend themselves to writing certain kinds of pieces. For example, you might focus on Christmas time and do the “Twelve Days of Whatever” focused on your topic. The benefit of planning out this kind of content is that you can usually write it in advance. Write it at your leisure and keep it in the queue for More >
The more often you post new blog entries, the more “food” you give to the spiders, or the programs that crawl the web and index content for the search engines. It’s hard to over-estimate the importance of having lots of new and updated content on your site, and often. Great SEO for blogs depends on it.
If you have enough new content, the spider may even react by splitting up its indexing into more than one visit, when you may even have more web content, and so on and on. At this point the search engine(s) may simply decide to visit your website and index more frequently – a very welcome development for SEO. So keeping LOTS of FRESH, new web content on your site is critical, not just blog posts but also new webpages, social content, recorded webinars and video, everything. The more updated, the better. More content basically means that your pages get indexed more often and new pages or other content will show up more quickly, and be deemed more important by the engines as well.
And while you don’t need to post multiple, long-form blog posts every single day, if you cannot keep up with a regular publishing schedule, More >
Part II of our discussion on SEO for blogs focuses on the phrases and keywords you should use to attract the most visitors to your site.
Recent research suggests that the highest conversion rates from search engine traffic actually comes from people who use a specific number of words in their search queries. The first question is: Do you know how many words you should be using? And the second more important question is, If you don’t know the answer to this question, how are optimizing your site for SEO?
The great thing is that your blog can become so well-indexed with the proper promotion that you have potential to show up for a large number of these phrases relevant to your industry with that knowledge.
Targeting your blog discussion to shorter phases is another strategy to potentially yield high traffic to your website and blog, once again by choosing appropriate keywords that may have less competition than others, and even less so since they aren’t what some consider the “optimal” length.
And think of it this way: Would you rather be the 20th result for a very competitive query, with loads of competition vying to win it, or be the 2nd or 3rd More >