Posts tagged Contact Us
There has been some research around whether using “buttons” on your website and in your email marketing campaigns as a call-to-action instead of words with links drives more clicks. It’s one of those things that every company really has to test for themselves.
For businesses that market to consumers, you’ll probably find buttons like “Sign Up Now” or “Buy Now.” If you’re marketing to businesses and you offer a white paper you might use the text “Download Now” or if you’ve got a tutorial for your viewers to watch it might be “View the Demo.” At any rate, an “actionable” word will usually work better than a passive one on your button. Instead of saying “Free Trial” you might try something like “Start Your Free Trial.” All of these things might seem subtle, but they also might get your readers doing what you want them to do.
In the end, it’s all pretty scientific, so as always we suggest you test them and see what works for your own audience!
In our attempt to provide valuable info, insight and resources to other small business owners, freelance writers and other creatives, and the self-employed, I’d like to share a couple of really great services that I have found and utilized recently.
Some of you may already be “in the know” of these resources already, but if not, I hope these will help you out as you conduct your daily business!
Need a simple Custom Form on your website?
Try Formstack. It’s free to register for an account, and their interface/dashboard for creating Forms is pretty intuitive and easy to understand, so depending on your technical comfort level you can create your own basic Forms for inclusion on your website. There are multiple levels of service of course, from Enterprise levels of service that can handle 100-1,000 Forms, with unlimited numbers of fields in each, no limit to the number of submissions per month through each Form, and also unlimited amounts of storage available to capture all of your web visitors, and their Form information. For small business owners with much simpler needs, more basic packages are available, including a free account if you need 3 Forms or fewer, each containing no more than 10 More >