Posts tagged Internet marketing
The importance of good SEO (search engine ranking) for your website – built upon a foundation of well-written, high quality content – can’t be overstated or overlooked by your company if you want to be found when customers Google search for a business just like yours…
I recently read this very interesting article on CNN Money, on the introduction of iPads as well as the “one computer per child” concept into today’s schools.
The article cited research that was quite eye-opening in regards to the digitization of modern schools.
A recent survey of 25 educational technology directors at a conference on integrating technology in the classroom found some interesting results regarding digital computing in the classroom.
The findings included:
- 100% of schools were testing or deploying iPads in their schools. 0% were testing or deploying Android tablets
- Their schools currently have an average of one computer for every 10 students
- Nearly half (12) expect to eventually deploy one computer per child; two of their schools already do
- More than a third (9) expect to deploy one tablet per child; 16% within the next 5 years; one school already does
Given the huge problems facing America’s schools, this is a slender thread on which to base a vision of broad educational reform. But these trends represent a profound shift in how students will be educated in the years and decades ahead. It also highlights the absolute need for the strongest web presence possible for businesses that wish to succeed with these students as they grow into More >
Content marketing is becoming one of the most widely used forms of promotional strategies on the web today. It is cost-effective way to reach a wide audience base, yet it is not as easy as submitting a simple pay per click ad.
Content marketing is relatively cheap compared to most other options, but it requires you to invest your time, effort and a lot of patience before you can reap its returns. This is one of the reasons why many people are not sold to the idea that using content online is a good way to market their products and services. For those that do understand the true long-term value of web content, they have found ways to create it themselves or work with someone who can.
For those who are still uncertain about the advantages of content marketing, here are five factors that make content marketing such an effective online marketing strategy:
Other forms of marketing need you to invest your fortune. In content marketing, it only needs time and effort to have your website, products or services promoted online if you are doing the work yourself. Working with an outside writer to create your content can also be very cost effective.
It More >