Posts tagged Search engine optimization
There are a number of different techniques that you can use to create content that goes “viral”, or is shared across many mediums to many audiences. This is what we are all hoping for right? To gain better SEO value for what we create on the web, and to spread our message to many different potential customers, clients, donors or contributors. Here are two opposing techniques you might want to consider…
The Manifesto is the web content equivalent of “preaching to the choir”. Write a passionate, eloquent, or well-researched argument that your niche will wholeheartedly agree with. Since you’ve already got an army of believers who agree with you, they’re already primed and ready to share your argument.
Such As: “Why I’m a Vegetarian, Dammit” an essay that was posted on a vegetarian recipe blog, received over 14,000 mentions within StumbleUpon (one of the second tier social bookmarking sites) alone.
The opposite of the Manifesto, the Controversy is all about stirring up some dissent in your niche. Write a well-written rebuttal to another argument, challenge a popular opinion, or spark a controversial discussion and watch the reader comments fly.
Such As: Warren Buffet wrote an August 2011 op-ed piece in More >
In the changing world of search engine optimization, SEO, it takes quite a bit of working experience to truly understand how it all works.
The basic premise of SEO is pretty straightforward of course, it’s what web content writers use in order to make their websites more attractive to the search engines, most notably Google. The first point that needs to be noted is that many web copywriters do this ONLY for the ultimate purpose of driving traffic. This can be a big mistake, since visitors to your website who don’t “convert” – turn into sales (or votes, donations, etc.) – are pretty useless, aren’t they?
Interesting, compelling and persuasive web content is what supports the TRUE mission of your website, to improve the bottom line for your business.
Now that we have that critical, and often forgotten, point out of the way we can focus on the SEO benefits that your web content writing creates. Many people have tried to understand and explain how SEO works, but aren’t always correct in their assumptions. This can be attributed to the constantly changing nature of SEO, and which means that the article could be obsolete in a couple months, incidentally. But as of now, here are More >
Content marketing is becoming one of the most widely used forms of promotional strategies on the web today. It is cost-effective way to reach a wide audience base, yet it is not as easy as submitting a simple pay per click ad.
Content marketing is relatively cheap compared to most other options, but it requires you to invest your time, effort and a lot of patience before you can reap its returns. This is one of the reasons why many people are not sold to the idea that using content online is a good way to market their products and services. For those that do understand the true long-term value of web content, they have found ways to create it themselves or work with someone who can.
For those who are still uncertain about the advantages of content marketing, here are five factors that make content marketing such an effective online marketing strategy:
Other forms of marketing need you to invest your fortune. In content marketing, it only needs time and effort to have your website, products or services promoted online if you are doing the work yourself. Working with an outside writer to create your content can also be very cost effective.
It More >