Posts tagged company blog
The more often you post new blog entries, the more “food” you give to the spiders, or the programs that crawl the web and index content for the search engines. It’s hard to over-estimate the importance of having lots of new and updated content on your site, and often. Great SEO for blogs depends on it.
If you have enough new content, the spider may even react by splitting up its indexing into more than one visit, when you may even have more web content, and so on and on. At this point the search engine(s) may simply decide to visit your website and index more frequently – a very welcome development for SEO. So keeping LOTS of FRESH, new web content on your site is critical, not just blog posts but also new webpages, social content, recorded webinars and video, everything. The more updated, the better. More content basically means that your pages get indexed more often and new pages or other content will show up more quickly, and be deemed more important by the engines as well.
And while you don’t need to post multiple, long-form blog posts every single day, if you cannot keep up with a regular publishing schedule, More >
Part II of our discussion on SEO for blogs focuses on the phrases and keywords you should use to attract the most visitors to your site.
Recent research suggests that the highest conversion rates from search engine traffic actually comes from people who use a specific number of words in their search queries. The first question is: Do you know how many words you should be using? And the second more important question is, If you don’t know the answer to this question, how are optimizing your site for SEO?
The great thing is that your blog can become so well-indexed with the proper promotion that you have potential to show up for a large number of these phrases relevant to your industry with that knowledge.
Targeting your blog discussion to shorter phases is another strategy to potentially yield high traffic to your website and blog, once again by choosing appropriate keywords that may have less competition than others, and even less so since they aren’t what some consider the “optimal” length.
And think of it this way: Would you rather be the 20th result for a very competitive query, with loads of competition vying to win it, or be the 2nd or 3rd More >
A keyword focused and well written, keyword rich blog can naturally attract search engine traffic to your site for a variety of reasons.
Most blogs already have an “optimized” site architecture for the search engines, and have clear navigation options and links that go back to the homepage and other main pages of your site. They are also a simple way to keep your website content updated with fresh and relevant information for your readers, as thousands of readers of our Hat Trick Associates blog already know – increasing not only your search traffic, but you conversions and sales revenue, too.
So what are some of the other ways you can the SEO value and effectiveness of your blog?
Links that “aim” back to your site can be very valuable to you in the eyes of Google and the other search engines, since they help prove that your content is valuable and relevant to readers. “One way” links, or non reciprocal, are the most valuable…the premise being that “two way” links (from two sites linked to each other) could simply be part of an agreement to boost each other’s SEO score.
One great way to provide some of these great one-way links back More >