Posts tagged email campaign
Studies have shown that there is one specific element of your email marketing campaign that if done right, can increase your conversions by 60%. And it is NOT the subject line, your email list, the graphics you use or the “From” address. Feeling a little lost? You aren’t alone! And this conversion-boosting element is often overlooked or ignored completely by most email marketers. So just what is this secret weapon?
It’s actually no secret at all. It’s your landing pages – those pages that greet your visitors once you’ve gotten them to click through your email campaign. And landing pages should absolutely be an integral part of your email marketing efforts.
Your landing page can make or break your email marketing initiatives. A good landing page will help email recipients continue through the sales process or funnel them onto the next step. Mediocre landing pages might perform at an acceptable level, giving you an inflated sense of success while you are losing out on quality opportunities to convert. And bad landing pages can be really bad – they can confuse or derail recipients to the point that they become annoyed, leave the site, or even rethink their association with your brand.
Creating great More >
In 2008, 60.8% of US businesses surveyed said that sending an email newsletter was a component of future marketing plans.
…and has this number gone up since then?
What day of the week is most popular to send your publication? Percent of newsletters being sent by customers weekly:
Monday 17.1% Tuesday 17.0% Thursday 16.2% Wednesday 15.8% Friday 14.5% Saturday 10.3% Sunday 9.0%
49% of email marketers said their E-newsletter routinely justified itself. Only 10% said their newsletters were not being justified at all by revenue.
Packaged food giant ConAgra found that consumers who subscribed to their email newsletter generated 34.25% more product sales overall.
30% of small businesses execs say they had an improved image of a vendor from the (email) newsletter they received.
No surprise there…
44% of marketers surveyed believe the biggest challenge in email is providing ongoing, relevant content.
Luckily, we’re here to help!
I was kinda disappointed by the ads on the Super Bowl this year. The game itself was at least competitive and fairly entertaining (for a hockey fan), but nothing really stood out as a “great” commercial. I’ve always been amazed that companies can spend so many millions of dollars on just 30 seconds of airtime. Yes, lots of people are watching. (Are they paying attention…or drinking & eating? Well, the TV is on at least.) But I questioned if there were better ways to spend the dough.
Most of the companies that buy ad time during the big game are huge consumer goods-type companies, the kind that can afford to do all sorts of “real” promotion during the year…and then tack on a big SB ad for good measure. For the other 99% of businesses, there are far more effective options for spending a million advertising dollars.
The great news is that you don’t need a huge advertising budget to spend on marketing or PR to share your ideas or your offerings anymore. The Internet has leveled the playing field for most. With great content, some well placed SEO dollars, a great viral video or some effective email list and/or social network building, More >