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In 2008, 60.8% of US businesses surveyed said that sending an email newsletter was a component of future marketing plans.

…and has this number gone up since then?

What day of the week is most popular to send your publication? Percent of newsletters being sent by customers weekly:

Monday 17.1%
Tuesday 17.0%
Thursday 16.2%
Wednesday 15.8%
Friday 14.5%
Saturday 10.3%
Sunday 9.0%

49% of email marketers said their E-newsletter routinely justified itself. Only 10% said their newsletters were not being justified at all by revenue.

Packaged food giant ConAgra found that consumers who subscribed to their email newsletter generated 34.25% more product sales overall.

30% of small businesses execs say they had an improved image of a vendor from the (email) newsletter they received.

No surprise there…

44% of marketers surveyed believe the biggest challenge in email is providing ongoing, relevant content.

Luckily, we’re here to help!