E-Newsletters and Email Marketing
Here’s Our Top Ten List – The Top Ten Reasons To Write Effective Article Titles
#10. Titles that are keyword-rich and relevant to your potential audience are the ones that are going to draw-in the most readers.
#9. Despite what Charlie Sheen says, “Winning!” is not a benefit oriented article title.
#8. Include benefits in the article title so your readers immediately know why they should read your article.
#7. Use the long-tail concept to position your article titles so they can find traffic across the entire keyword distribution curve.
#6. An effective title should be as attention-getting as Brad Pitt walking across this stage.
#5. The title is the window to the web content. If your reader likes what they see, they’ll stop by, if they don’t, they’ll continue on their way.
#4. Avoid using special characters in the article title because it can look like a #@S%& swear word and it confuses search engines.
#3. Don’t write the article title; let Hat Trick Associates do it for you utilizing best practices for free.
#2 The keywords in your article title should be words and phrases that both match the content in your article and include terms that people are actually searching for in search engines.
And the #1 More >
I recently read this very interesting article on CNN Money, on the introduction of iPads as well as the “one computer per child” concept into today’s schools.
The article cited research that was quite eye-opening in regards to the digitization of modern schools.
A recent survey of 25 educational technology directors at a conference on integrating technology in the classroom found some interesting results regarding digital computing in the classroom.
The findings included:
- 100% of schools were testing or deploying iPads in their schools. 0% were testing or deploying Android tablets
- Their schools currently have an average of one computer for every 10 students
- Nearly half (12) expect to eventually deploy one computer per child; two of their schools already do
- More than a third (9) expect to deploy one tablet per child; 16% within the next 5 years; one school already does
Given the huge problems facing America’s schools, this is a slender thread on which to base a vision of broad educational reform. But these trends represent a profound shift in how students will be educated in the years and decades ahead. It also highlights the absolute need for the strongest web presence possible for businesses that wish to succeed with these students as they grow into More >
Building upon our last post, I wanted to further expand the conversation re: the future of web content and the trends that will get us there.
I recently read that there will be 30 Billion smart devices in the year 2030. Yes, Billion with a “B”. This is a staggering number, which equates to an average of 7 devices per person. By then we will be living in what I (and others) have called the Age of Ubiquitous Internet – a time when individuals are constantly “plugged in” to the web via one device or another, no matter the situation, usually via multiple ones.
In fact, this is already becoming a reality for many. With iPads and other tablet computers, smart phones, Internet TV and gaming systems, and of course home computers and laptops, etc. there are lots of individuals who spend the vast majority of their day online. Ubiquitous Internet takes it one step further. Imagine an entire platform devices interconnected, all with access to the same data. At this stage, all data will be available to you in the “cloud”, making for seamless transition between one device and another. The cloud makes this all possible, since you don’t need much More >