SEO-Focused Web Content Writers
Article Marketing
Should You Optimize Content for Google’s In-Depth Article Results?
Nov 8th
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Content Marketing Trends - Google’s New In-Depth Article Results
Last year Google texted 150 randomly as part of an experiment, asking them “What did you want to know recently?” This was designed to uncover what thinks people needed to know but didn’t consider using Google to find. And the research was almost surely a driver in Google’s newest algorithm change, called Hummingbird.
Both the in-depth article results and Hummingbird seem to follow a similar pattern: Google doesn’t just want to provide you with what you’re looking for, but also results that address WHY you’re looking for it. In other words, Google doesn’t want to just provide search results, they want to provide answers.
Google’s research has found that up to 10% of their users’ daily information needs involve learning about a broad topic, and this has led them to provide new search results that help users find in-depth articles.
What does this mean for content marketers?
If you want to create a content plan for appearing in in-depth article results, you could consider taking Google up on a few of its suggestions, like:
Use schema article markup
Use Google Authorship markup
Use proper coding for paginated articles
Use schemas to highlight your organization’s logo
Business Tips for a Web Content Writer or Graphic Designer
Dec 15th
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At Hat Trick Associates, we like to share information that better prepares ourselves and even our competitors when it comes to successful web content writing and other online services. (Why? Because we often partner with other freelancers in what we do, and education is a primary goal for our company) When being a freelancer things can go wrong because we haven’t properly prepared. Today we have put together a list of sort of rules to follow as a web freelancer or web content writer, let us know which of these you follow and which ones you wish you knew before something bad happened.
Always get a deposit
This is a tricky one but a must. It is important that they give you a percent of the price up front to insure you get paid for your work. The typical rate is from 25% to 50% depending on the size of the project. However this can back fire for clients as I’m sure its happened to most of you, I recently hired someone to redesign WebDesignDev and I paid 50%, when he showed me the design I told him I liked the concept but it lacked design, he turned on me More >
Tips to Becoming a Better Becoming a Better Web Content Writer
Sep 27th
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There are always many business owners, marketers and others who wish to improve their writing skills as they create and distribute their web content online, and even for those that don’t plan on making writing a profession, there are still good ways to hone your skills to become more effective with your ability to communicate via the written word. Here are 3 good ways to evaluate your writing skills.
Write the Article, Then Come Back in 2-3 Days
A great way to know if your writing is at the highest level is to write about a topic that you’re passionate about, and then step back and leave it for a bit. Come back later to review what you’ve created two to three days later. You can’t truly evaluate the quality of your written piece if you review it right after you finish writing. The tendency to be emotionally attached to your own web content writing is too strong at this point, and can affect your judgment on the piece. If you write a blog, publish your article or essay, and then come back to it when your emotional connection has subsided. This can allow you to be in a better position to make More >