Posts tagged subject lines
We online marketing communication writers need to be ever mindful of the content we develop, its impact on those who read it (whether intentional or not), and how to make it better. The fact is that marketers are human just like anyone else. And this means that even the best of us can forget the key tenet of marketing: understand your audience. This simple yet inevitable fact sometimes causes us to write content that may achieve our business objectives (of our own companies!), but may not be relevant to our audience.
The truth is, content matters, a great deal in fact. As more and more email fills the Inboxes of our target audience, we need to continually make our email marketing messages stand out even more. That means understanding our audience – their needs, wants, motivations, interests, etc. And, perhaps more importantly, we need to put our audience ahead of our own priorities at all times. Which also means never falling too much in love with your own writing, but in whatever is most meaningful to recipients.
The Three S’s are recommended when developing email marketing More >
Your website’s content will get noticed (read) if you use your headline and first paragraph to let readers know precisely “what’s in it” for them. Here are some techniques to make that happen.
First, you can’t know which page web visitors will see first, since there are many different ways to enter a site. Some will land on the homepage for sure, but blog posts and other content will show up in search engines (that’s the hope, at least!)…so don’t assume that any one page is more important than the rest, although the homepage does deserve the most attention.
Second, only a tiny percentatge of visitors will be responding to even the highest quality ads. You’ll have to work a bit harder for the rest of your readers. To get conversions, you’ll have to use the content on all your web pages. Who Is Your Site For, What Do They Want?
When you’re busy creating content, it’s easy to focus on SEO and forget that your website exists to sell your products and services! Even if you don’t forget such a thing, can the same be said of everybody who writes for you? It’s sometimes hard for experts in a field to put More >
Ask yourself a quick question, “Do I write keyword-rich article or subject titles?”
Example 1: “Home Theater”
* This article title is too short to get any hooks and the reader has to simply guess what your angle to the topic is.
Example 2: “Home Theater Components”
* This is better, yet still does not explain why someone should read the article.
Example 3: “Home Theater Audio and Video Components That Will Make Your Friends Envy You”
* Now we have picked up a 2 more keywords, “audio” and “video” and a reason why to read the article.
Example 4: “Home Theater Audio and Video Components, Speakers and Setup – 7 Tips to Amp Up Your Sound”
* Here you see multiple, high-value keywords, gave a good reason to read the article, and even used a high-value keyword as a verb, “Amp.”
Not sure what keywords to use? For good keywords to use in your article titles, use an online tool such as Google Suggest, GoodKeywords, or Wordtracker to help identify them.
Also ask yourself another question: “Do the first three or four words of my article title introduce the topic of the article?”
1. Avoid starting your title with ‘throw away’ or ‘junk words’ and conjunctions, like “a” or More >