Blogging

The Importance of SEO, and Can You Do It Yourself?

Search Engine Optimization (or SEO) is a rapidly growing form of internet marketing. SEO companies spring up almost overnight, but inside the ever-changing online world many of them die just as quickly.

Why is SEO such a booming business? As more commerce moves online, it’s only natural that marketing should move with it. Since billions use search engines daily, being found by search engines is obviously a vital part of every organization’s online marketing strategy.

Is SEO important for YOUR website? The answer is a certainly YES for commercial or informational websites; probably not as much for personal sites. The bottom line however - If you want people to find your site themselves, SEO is important. If you plan to make money from lots of people visiting your site, then SEO becomes not only important but essential.

The next question becomes, is SEO something you can do yourself? That depends. SEO requires basic knowledge of a website’s tags, an ability to learn which keywords to focus on, an ability to incorporate keywords into rich, informative articles that readers value, and other items. It also involves the ability to get backlinks to your site — a critical part of SEO.

Your SEO and Web Content More >
Web Content Writer Tips

Business Tips for a Web Content Writer or Graphic Designer

At Hat Trick Associates, we like to share information that better prepares ourselves and even our competitors when it comes to successful web content writing and other online services. (Why? Because we often partner with other freelancers in what we do, and education is a primary goal for our company) When being a freelancer things can go wrong because we haven’t properly prepared. Today we have put together a list of sort of rules to follow as a web freelancer or web content writer, let us know which of these you follow and which ones you wish you knew before something bad happened. Always get a deposit

This is a tricky one but a must. It is important that they give you a percent of the price up front to insure you get paid for your work. The typical rate is from 25% to 50% depending on the size of the project. However this can back fire for clients as I’m sure its happened to most of you, I recently hired someone to redesign WebDesignDev and I paid 50%, when he showed me the design I told him I liked the concept but it lacked design, he turned on me More >