SEO-Focused Web Content Writers
Archive for June, 2010
Top Myths About Social Media Marketing
Jun 30th
Myth #2: I Can’t Measure the Impact / ROI of Social Media on My Business
The social media return on investment debate has been picked apart by so many intelligent and creative marketers, you would think it wouldn’t make this list. But it continues to rank high on the list of objections about social media and I completely understand why.
Since the interaction mechanisms are different with social media than traditional marketing, judging purchase intent and likely customers from social media behavior is a completely new skill for many marketing professionals.
But there are methods to measure the impact of your social media campaigns:
Include Your Phone Number – If your business has more of a consultative sales process, starting conversations on your social networks or blog is a great way to generate more leads. And then be sure to include your phone number in every update or post that you make. You can use a separate Google Voice number that allows you to track the number of inbound calls you receive from your social media activities.
Promote offline events – Facebook has a robust functions for creating events and promoting them. You can post pictures and event location information, while also inviting your entire fan base More >
Top Myths About Social Media Marketing
Jun 28th
There are a number of myths that are common among many businesses that are keeping them from joining everyone else in the social media marketing world. We would like to address each of these myths and expose them for the misconceptions that they are.
Myth #1: My Customers Aren’t on Social Media
Wow, if we had had a dollar for every time we’ve heard this one….This myth keeps more companies and business owners from interacting with their potential customers through social media than any other myth.
The nice thing is that all you need is a little bit of data to convince people that their target customers are indeed on social networks.
For instance, 80% of female Internet users have become fans of a product or brand on a social network site and 72% report that they learned about a new product through social media. Take a look at the graph below – more than half of Facebook and Twitter users are over 35, not to mention LinkedIn.
Social networking is a pervasive cultural phenomenon, and there is no demographic that isn’t represented substantially on one or more social networking sites.
14 Ways To Promote Your Company Or Brands Online – Conclusion
Jun 21st
Top Web Promotion Methods #8 – #14:
8. Bookmarking/Tagging
Social bookmarking has become a popular method to share, organize, search and manage bookmarks of web resources. Some of the most popular social bookmarking websites: Delicious, Digg, Diigo, Fark, Mixx, MyBlogLog, Newsvine, Propeller, Reddit, Slashdot.org, StumbleUpon, Yahoo!, and Buzz.
9. Discussion Forums and Boards
Participating in online forums can be a great way to market your products and services, and interact with your audience and other professionals. Engaging your audience in a niche forum can bring high value to your website and brand, too.
10. Content Aggregation
Content aggregation offers you the chance to bring all news and feeds around your online community accounts in one place. Some would argue this is the future of social media. Emerging content aggregation websites are: Bloglines, FriendFeed, Lifestream.fm, Lijit.
11. Brand Monitoring
Social networks are also offering a variety of tools that can help businesses understand the positioning of their brand. Popular examples are: Buzzlogic, Radian6, and ReputationDefender.
12. Ratings and Review Sites
Another great way to find out where your website stands, or how your brand is perceived by others, is through ratings and reviews. The two most popular are Yelp and GetSatisfaction.
13. Widgets
For those trying to promote their own brands, they can More >