Posts tagged social networks
Content distribution can be a very effective way to reach out to your readers without sitting back and waiting for them to discover your article or your website on their own.
Free, interesting, applicable and cup-to-date web content is what most people online are searching for. So you must offer it to your targeted readers, to let them know that you’ve created something that can help address their needs and challenges.
You have to take proactive steps if you want to enhance and maximize the online popularity and visibility of your web content writing. What you publish online might contain great insight and valuable information – created by you at a cost, whether financial or in opportunity costs -, but if you do nothing to expose them, it will be buried in the sea of information. And it won’t be able to deliver what you truly want, more web traffic.
Here are some of the ways to generate traffic through content distribution:
1. Know what your target audience wants.
Knowing what your potential clients want is an effective way of doing what can serve them best. It can help you to formulate the best topics to discuss about.
You will know what your readers want to More >
Social Media is creating many unique ways to market and promote companies – and causes. One of the coolest, recent ones:
Water.org is surrendering its Twitter account, @water, for an entire week to the user who racks up the most votes on its site.
To enter, you must be following @Water on Twitter. Then sign up to participate with a short message on why you’re right for the job. The public can vote until August 31 on who should get the keys to Water.org‘s Twitter car. The winner will control the Twitter account from September 5 to 11.
Considering @Water has more than 425,000 fans, the contest — called a “Twakeover” — is a pretty big deal.
“One of our core pieces of DNA is empowering people to make a change,” says Mike McCamon, Water.org’s Chief Community Officer. “The people in the developing world, we don’t just give them a well, they’re involved in it, it’s community driven.” Closer to home, Water.org encourages its audience to donate more than its money — the organization wants your voice and your social status, too. It was only fitting, says McCamon, to honor those efforts by donating Water.org’s own voice for a week.
Still, it’s a bit of a gamble. The More >
It’s a businesses greatest fear, but may very well be their most powerful tool: viral content. Over the past couple of years, the term “viral” has reared its head exponentially more and some have yet to understand the full meaning of the term when it’s applied to marketing and the digital atmosphere. Allow us to raise the curtain for you with wikipedia’s definition of viral marketing:
“Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the internet. Viral promotions may take the form of video clips, interactive flash games, advergames, ebooks, brandable software, images, or even text messages.”
The most important take-away of the definition: self-replicating viral processes. Next time you’re in a marketing meeting and someone blurts out “hey, let’s just make a viral video!” don’t succumb to the concept of sending it to your friends and family and expect them to send it to their associates. It is never the More >