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Archive for May, 2010
Are You Killing Your Productivity? 6 Things to Watch Out For
May 31st
It doesn’t matter if you have 100 hundred clients, or just a few, if you are a freelancer, entrepreneur or small business owner, you’ve been faced with the task of squeezing every last of productivity out of your typical workweek.
But there are ways that even the most experienced freelance veterans can sabotage their time management, and the amount of time spent each week on constructive, productive work. Some of the worst offenders include:
1. Weak or Absent Goal Setting
2. Sacrificing Your Health
3. Freelance Style Faux Pas
4. Playing the Victim
5. Time Bombs
6. Senseless Acts of Procrastination
Read about these top productivity killers to learn ways to avoid these time traps!
Let's Remember the Real Reason for Memorial Day This Year
May 29th
We at Hat Trick Associates would like to wish you a fun-filled, and safe, Memorial Day Weekend! And let’s all take a moment to reflect on the true reason for the holiday – the brave men and women who have given their lives in sacrifice for the freedoms we enjoy here in America. In light of this, please allow me to share some information about a charitable group of which I’m a part, the Joshua Chamberlain Society, which strives to give back to the Heroes who have served in our military and sacrificed so much, and now need our help more than ever. Thank you, and look for us at our regular time on Monday ~
The Joshua Chamberlain Society – The mission of the Joshua Chamberlain Society is to identify and adopt wounded or fallen military service members who have made such an extraordinary sacrifice for our country. In the same fashion that our service members have sacrificed for their country forever, the Society is dedicated to making an on-going commitment to our Heroes for the remainder of their lives (or the lives of their families, for fallen Heroes). Meet our first Hero, Sgt. Joshua Eckhoff.
Time Pays with Social Media Marketing
May 24th
Have you ever asked “Is the time I invest in social media really worth it?”
It doesn’t matter if you’re brand new to social networking or an old hat, chances are you’ve wondered if the time commitment is really worth your return on investment (ROI). And make no mistake, a true investment of time and resources is necessary to see significant social media marketing success.
So the real question then becomes, “Just HOW MUCH time is needed to see solid success?” Recent surveys and studies have attempted to answer this question, but the answer is different for differing organizations. But one thing is clear; ROI is top of mind for most marketers using social media.
Top Social Media Questions
The primary question(s) that most marketers want answered is how to track social media ROI. A sampling includes:
- What are the key metrics to follow for measuring ROI in terms of customer satisfaction, revenues and brand loyalty?
- Are there any recognized industry benchmarks that track the impact of social network marketing?
- How effective is social media versus the resources needed to maintain the effort?
- For marketing execs, how can I tell a convincing story to management about the ROI for social marketing?
The shift of focus has gone away from More >