SEO-Focused Web Content Writers
Posts tagged Social Network Marketing
Top Myths About Social Network Marketing
Jul 11th
Myth #4: If I Engage on Social Media Sites, I’ll Get Lots of Negative Comments
It’s true that no one likes to hear negative feedback about their work, their product or service. Many businesspeople fear that their social media profiles will be overrun by people posting complaints and competitors “flaming” their brand. But the beauty of social media interaction is that transparency and responsiveness rule the day.
If a customer chooses to voice a complaint publicly, you then have the perfect opportunity to demonstrate your superior customer service ability to a far wider audience. If the customer becomes unreasonable and continues to post negative information, people observing the dialogue are more likely to admire your efforts to right the situation, rather than take to heart the customer’s angry complaints.
Plus, sometimes your customer base does the heavy lifting for you, and promotes your brands in unbiased ways that you cannot, or perhaps haven’t even thought of.
Time Pays with Social Media Marketing
May 24th
Have you ever asked “Is the time I invest in social media really worth it?”
It doesn’t matter if you’re brand new to social networking or an old hat, chances are you’ve wondered if the time commitment is really worth your return on investment (ROI). And make no mistake, a true investment of time and resources is necessary to see significant social media marketing success.
So the real question then becomes, “Just HOW MUCH time is needed to see solid success?” Recent surveys and studies have attempted to answer this question, but the answer is different for differing organizations. But one thing is clear; ROI is top of mind for most marketers using social media.
Top Social Media Questions
The primary question(s) that most marketers want answered is how to track social media ROI. A sampling includes:
- What are the key metrics to follow for measuring ROI in terms of customer satisfaction, revenues and brand loyalty?
- Are there any recognized industry benchmarks that track the impact of social network marketing?
- How effective is social media versus the resources needed to maintain the effort?
- For marketing execs, how can I tell a convincing story to management about the ROI for social marketing?
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