Archive for September, 2012

Web Content Pyramid

Tips to Becoming a Better Becoming a Better Web Content Writer

Web Content Pyramid

There are always many business owners, marketers and others who wish to improve their writing skills as they create and distribute their web content online, and even for those that don’t plan on making writing a profession, there are still good ways to hone your skills to become more effective with your ability to communicate via the written word. Here are 3 good ways to evaluate your writing skills.

Write the Article, Then Come Back in 2-3 Days

A great way to know if your writing is at the highest level is to write about a topic that you’re passionate about, and then step back and leave it for a bit. Come back later to review what you’ve created two to three days later. You can’t truly evaluate the quality of your written piece if you review it right after you finish writing. The tendency to be emotionally attached to your own web content writing is too strong at this point, and can affect your judgment on the piece. If you write a blog, publish your article or essay, and then come back to it when your emotional connection has subsided. This can allow you to be in a better position to make an honest evaluation of your work.

Take Your Direction From Search Engines

Search engines like Google, Yahoo and Bing can help to make a rough evaluation of your web content writing kills sometimes. Recent search engine algorithms on all major engines are now equipped with the ability to determine relevancy and quality of web content. Their spiders are constantly sweeping the web to index sites and rank them according to the quality of their online content. When you receive a good Google ranking or Yahoo, Bing ranking etc…this is an indication your content is gaining favor from both readers AND search engines.

Post Content on Social Media

Share your web content with friends and contacts, and gain the extra exposure it brings on sites like Facebook and the many others. If it gets a lot of “Likes” and “Shares”, you can be pretty sure that your article or post is well-liked for its information, quality, and substance.

Objectively Evaluate Your Work

Try not to judge your work as “good” or “bad”, because it can blind you to areas that need improvement. Make an objective evaluation of your work instead. Set a criterion where absolutely flawless equals 100. Then deduct points from every error that you find. These results can assist you in measuring your improvement as you travel along on your web content writing career.

Also remember, being a good writer takes practice! Which means, you need to exercise the “brain muscles” that create your wonderful content often, as you would any other muscle. Sticking to a very regular and frequent publishing calendar for web content creation and distribution can be challenging, for sure. But in the end your business will prosper because of it, as will your confidence in your own writing abilities over time.

And of course, if ever you decide that you’d like a partner to assist you with your web content writing/creation, there are many resources available to you, including Hat Trick Associates of course but also many other experts as well.

And if you do decide to be your web content writer on your own, remember that practice makes perfect. Or maybe we shouldn’t say perfect, as mentioned above…since there is always room for improvement as you continue your journey as a writer!


How Do You Like Your Graphic Design?

The graphic design or your piece or homepage is at least as important to the copy, at least when it comes to grabbing the reader’s attention long enough for them to actually read. Choosing your graphic design results can be easy if you understand that factors that go into their creation. Take a quick look at this tongue-in-cheek – though while in jest also fairly accurate – infographic of what clients can actually expect to see depending on their specific demands!


Luckily at Hat Trick Associates we’re privileged enough to have a top-notch, upper tier Creative Director at a leading local marketing agency also on our team; She creates designs for Fortune 500 companies and smaller startups and organizations, and then works for HTA by night! Feel free to Contact Us at any time to request some samples of her work from a comprehensive and quite impressive list of client projects.

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