Archive for December, 2016
Do You Know How Vital Business Reviews Are?
There is something absolutely critical to your future success, yet many business owners have given little thought to their business reviews up til now.
First, the statistics clearly show how important reviews are these days:
- 71% agree consumer ratings make them comfortable they are buying the right product or service.
- 92% of customers trust “star” ratings above all other forms of advertising.
- 72% trust online opinions “as much, or more” than their own friends & family.
- 75% of reviews posted are positive, thus 1 in 4 is negative. But an amazing 95% of these unhappy customers will return if an issue is resolved quickly & efficiently.
- 63% people more likely to purchase from a website with product ratings and reviews.
- 74% increase in product conversions when you have good reviews; 80% of consumers have reversed a purchase decision however due to a negative review.
Perfection isn’t Possible – Unhappy Customers
It’s effectively impossible to offer any product or service in 2016 without a “star” system or text-based review. As consumer expectations have evolved, reviews have become critical to most consumers. Entire sites just recommend “the best” of something. Consumers care about more than “stars” only, but they are a huge part of the buying experience.
Even with bad reviews, the way you handle that negative means everything. Note the stat above, 95% will return if you work quickly to make things right. So you should RARELY lose a customer to a bad review, IF you respond efficiently enough! In some ways, negative reviews can even help your business. How?
Consumers realize you can’t please everyone. Having negative reviews lends authenticity and legitimacy, because feedback typically includes both positive and negative ratings. A poor review can also help you identify issues that could grow into much larger problems if not addressed now. Lastly, other consumers will see how well you respond (how much you value!) your customers. This was, they know if they have a problem, they can expect to be treated well also. So you must address bad reviews quickly!
No Review Equals a Bad Review
No matter your offering, you can see from the stats above that what your current customers say has a tremendous impact on other prospective buyers. So encourage reviews!
Our Review Cards above help you make asking for them a simple task.
Realize that No Review = Bad Review. Good reviews help the consumer validate their purchase decision. But if a customer researches your business and finds nothing, they will often give their business to another company that DOES have them.
Our dashboard pulls in the vast majority of sources online for reviews about your business. Yelp, CityGrid, Yahoo Local, Bing Local, Brownbook, SuperPages, TripAdvisor, Facebook, Google+ and others gather and present the reviews found on hundreds of various websites. You can not only review but respond directly to Google+ and Facebook from the dashboard, while the rest are just a click away. Thus, you’ll never have a bad review just sitting out there without a response from you—and you can thank customers for good ones, too!
The Take Away
Gone are the days when consumers simply research product specs, do basic cost-benefit analysis, or listen to the advice of a trusted contact when making a purchase decision. Consumers expect to see the online opinions of others in almost every situation these days, so your reviews are vital. Remember: You must monitor, encourage and respond to consumer reviews for future success!
Hat Trick Associates offers affordable, effective Local marketing solutions that can help your business stand out in the crowd! Please contact me for more information or questions you may have about business reviews and Local SEO and promotion in general. Call (314) 494-3494 or via email at: firstname.lastname@example.org. Look forward to hearing from you!
Jim Haynes | Owner, Hat Trick Associates
Welcome to the 14th Annual Alpha Kappa Lambda Night with the Blues!
Attached you will find the PDF invite for the big event, happening on Saturday, February 4th, 2017.
Please RSVP using the Form at the top, and pass this link along to other Brothers. But PLEASE only to other Brothers directly; not exactly politically correct, this is (said Yoda).
Hope to see you get your ass there!
Maximum Visibility Local SEO Program – Affordable, Effective Marketing for Local Business
Our proprietary Maximum Visibility Local SEO Program is best package you can find anywhere – offering more features and benefits than you can find from anyone else online.
As the leader in Local SEO, our enterprise-level relationships with third party vendors gives us access to data that others cannot replicate, and we have connected to the APIs of a number of partners – with more on the way – to provide even more actionable information to you!
And in the end, isn’t that the real point? Not just numbers. But using this data to truly track your performance, and make the adjustments you need for your Brick and Mortar store or office, or local service to improve and expand?
Local SEO is still something that (a good number of) competitors are not (yet!) doing…so you have a window of opportunity available to you to gain a lead in your local marketing – take it while it lasts! Each directory you are entered into not only assures that your potential customers get accurate information while they are out and about, ALREADY searching for someone like you (…the hard work has already been done). Each one also creates a Citation for your business too.
Think of a Citation as one “vote” for your company online – every singular page that contains your NAP – Name, address, and phone number (*EXACTLY the same in all places) and a Citation is generate. Google and other search engines count up how many Citation you have when considering how highly to rank your business in Local search, and there are 100 million Local Searches done daily now.
Local searches are the most motivated, anywhere…80% of searches will end in a purchase! So you need to be found by these folks. See the PDF link below where we walk you through each page of the customized, monthly dashboard you will receive as part of our Package ~