SEO-Focused Web Content Writers
Archive for April, 2010
How to Increase the Life Expectancy of Your Online Content
Apr 26th
Go Green – Evergreen, that is! You can greatly increase the life expectancy of your online content by remembering to write in a “timeless” manner.
Writing a regular stream of fresh articles is critical to your article marketing (or blogging) success. However, it’s also important to make your articles as “evergreen” as possible, with content that stays fresh and useful long after you publish it. Being sensitive to how your articles could be read in the upcoming years will help keep them from eventually becoming stale, irrelevant pieces of text.
Most publishers that you are trying to attract with your articles prefer evergreen content as well, for a very clear reason. Evergreen content makes your articles (or postings) more useful to their readers for a longer period, and they can spend less of their own time pulling out stale content. So if done correctly, your articles might live on for years and years on a publisher’s website.
So How to Increase Your Evergreen Factor?
Remove the Time Element – Notice how the evergreen title below drops the year reference? Be sure to remove any time-specific references in the body copy, too.
Stale: “Hot Summer Fashion Trends in 2010″ Evergreen: “Hot Summer Footwear Trends: Flip-Flops vs. More >
Article Writing Basics – Defining Your Article's Purpose
Apr 24th
Article Directories are a form of Search Engine Optimization (SEO) where companies and professional writers submit articles based on a specific niche. Article directories are also sometimes called Ezines, or Online Magazines, for their depository methods – sometimes hosting hundreds or thousands of documents related to a given subject.
What is the benefit of submitting to an article directory? When search engines scan the Internet for content, it “spiders” the web pages and harvests links from each page. The crawler then searches other pages for links and indexes pages that link back and forth with each other.
Article directories use this technology by allowing website owners the ability to link back to their own site using keyword articles, which trigger search engines to rank pages higher. Article standards developed by SEO experts typically call for a word count of 400-500+ words and a keyword density of approximately 2%or 3%.
They also demand that an article be different enough from any other piece of existing web copy that it is viewed as being “unique” by the search engines. But although common SEO methods specify that duplicate content penalizes a website ranking, Google has denied it. Regardless, article directories often require unique content themselves, and More >
"Imagine Having One Login…For The Whole Web"
Apr 21st
Facebook is working hard to embed itself deep into the infrastructure of the web. So imagine if as an outside developer or website administrator you could hook into Facebook users’ data and activities directly, and persistently, for far longer than the previous limit of 24 hours? How would this change your online business model?
Organizing the world’s information in this way is an obvious affront to Google. And where Google observes links and relationships between websites from a distance, Facebook is now aiming to become the glue that connects the web itself.
The implications are thrilling, but also frightening – what if Facebook goes down?
The benefits of using a Facebook authentication system were already quite strong. Facebook’s director of products, Bret Taylor, recently explained just how strong when sharing his own struggle to grow FriendFeed – a real-time social networking company that was eventually acquired by Facebook. Users who signed up for FriendFeed via Facebook Connect were up to four times more likely to become active users than any other form of sign-up, said Taylor.
But now, beyond fostering better participation by inviting users to connect their real identities and their real relationships, web services will be able to use Facebook to explode More >