Web Content Development And Trends
Web content marketing can be a wolf in sheep’s clothing for small businesses. What may seem like the easiest discipline of all marketing strategies is actually one of the hardest, most time consuming and can be the most expensive.
Initially, focus on quantity. Content marketing can be scary to start for any business and sometimes people are so concerned about quality, they don’t make videos live. Don’t be that person. One of the first things to learn is how to hit the publish button regularly and confidently. There will always be an excuse not to publish content, but what good will that do for your brand? Push yourself to create meaningful and relevant content.
Tip #1. Create an editorial calendar. Your editorial calendar will outline all of the content pieces you’d like to publish during the month. Create titles, set dates for publishing and stick to the calendar.
Tip #2. Set a goal to publish one piece of content each day. Content can be anything from updating your evergreen pages to creating a blog post.
Do not penny pinch. Only 32 percent of marketers say they are producing enough content, according to content-marketing software Kapost. The reason being is most companies that are new to More >
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The forests will benefit. But it was difficult not to feel a pang on hearing the news this week that Encyclopedia Britannica would no longer print the 32 volumes of its famous publication. Especially for those Gen Xers and older folks who used this famous reference piece for countless book reports, class presentations and the like when growing up.
First published 244 years ago in Edinburgh, the Encyclopedia has lined many a bookshelf over the years and used to be shorthand for where to go for information. But the fact that “I’ll Google it” has replaced “I’ll look it up in the Encyclopedia Britannica” is one reason why it will now only be published online.
Britannica, the US company which has published the Encyclopedia since 1902 and is owned by Jacqui Safra of the Swiss banking family, has been right to embrace modernity. Long gone are the days of 1771, when the Encyclopedia defined “woman” as “the female of man”. It claims it was the first encyclopedia to go online, launching on Lexis Nexis in 1981, on CD-ROM in 1989 and on the internet in 1994. And it is easy to see why shifting to online only is the logical next step. More >