Online Marketing and Creating Urgency with Customers

The role of Hat Trick Associates, and any online marketing professional in general, is generating revenue for the client. Now, of course I believe that means a strong SEO campaign, great content, and a good social media presence. But anything that makes the client money - I don’t care if it’s hot air balloons - is more money that they can spend on promoting their business online.

Here is a general marketing tip from HTA: Marketing is about creating a sense of urgency to fulfill an immediate need, immediately, in most cases. One of the best uses I have seen or heard of this happened just now on Pandora. “Take a picture of this coupon on the screen right now during this ad to get X off or Free whatever…”

The actual offer didn’t matter much, they had me scrambling for my phone to get the Camera app open to take a pic of the screen before I even knew what the offer was…I didn’t want to miss out.

And I *just took the photo in time. It was almost exciting. They created the sense of urgency they needed to (It was Sport Clips, in this case). More >