Posts tagged Pay Per Click

You have probably heard many sources online, including Hat Trick Associates, talk about the future of the Internet and how vital web content has become to the search engines and your SEO efforts of your website. Ideally, you want new content on your site every single time the Google crawler or one of the other large engines index your website. So a common question we hear from clients is, what is more effective for growing my website  and doing more business in the future: Using my online marketing budget on advertising, or using those same resources to create more fresh content?

The answer may surprise you! Here are more vital web content-related statistics:

• More than 8 out of 10 Internet users look on search engines first to find information on the products or services they want to buy

• Up to 86% of searchers will ignore paid listings, or other advertising they know has been purchased as opposed to organic results
  

• On the flip side, 64% of the top natural (organic) listings will get click thrus

The reasons are fairly simple – people typically want to feel as if they have “discovered” the solution to their problem – the product, service or brand that they need – on their own. Which is why natural search results convert 35% higher than Pay Per Click campaigns! That’s a significant difference.

That doesn’t mean that web advertising should have no place in your marketing mix. But how many folks spend thousands upon thousands of their marketing dollars on Pay Per Click or Pay Per Impression campaigns, and then spend very little, or even nothing whatsoever, on their ongoing content? The answer is: many more than who actually should! And that is certainly a business mistake.