5 Steps To Create Content That Converts…& Increases Your SEO
Getting “found” online is the end goal of your content and SEO initiatives, in addition to the conversion of your web visitors into customers too, of course.
And it really wasn’t all that long ago that you could effectively grow your business or share your ideas online by “interrupting” prospective customers with Push methods such as banner advertising, unsolicited email messages, or other off-line (and old school!) methods like cold calling. But business people grew weary of being targeted by outbound marketing and promotions long ago, and the technologies in use today have become far better at blocking these methods.
Businesses and people in general have also changed the way that they shop and learn, primarily utilizing search engines, social networking sites and blogs to find the information that they need. “Pull” or inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn. Here are five tips that you can use to help yourself “get found” online:
1. Start with an extraordinary idea
The days of needing a huge advertising budget to spend on marketing and PR to promote your ideas are long gone. Today, truly unique or extraordinary ideas can find many ways to spread like wildfire on their own online, without any significant expenditure. And by comparison, those ideas that are not extraordinary usually languish unfound – regardless of how much advertising or public relations that you do. Make sure you have a unique, remarkable offering and it will spread like wildfire online, if it’s truly unique and innovative.
2. Create LOTS of content
Once you have found an extraordinary service or product, you need to create lots (and lots) of quality content about it. There are many ways to distribute your content – social media accounts, blogs, article marketing, tweets, videos, podcasts. Great content about a great product or service will attract the links you need from other sites. These links generate traffic, which in turn tells Google and every other search engine that YOU should be ranked more highly.
(Need some writing help to keep up with your publishing schedule or additional resources to help you distribute what you are creating? Contact us for your many cost-effective options!)
3. Optimize your content
All of your content should be “keyword optimized,” both for search engines like Google and also for users of social networks like Facebook, Twitter, YouTube, LinkedIn, Flickr etc. who will be spreading it.
Be sure to include some of the most important keywords within the title (or Title Tag) of your piece so it will be easy for the engines to find and identify it. But you also need to make the titles enticing for human eyes as well, with a subject line that will elicit responses. Something that arouses the curiosity of readers such as” “Everything you need to know about…” or statements that can only be answered by reading all of the content, such as “How to”, “What can” or “Why do”.
Lists are very popular as well, like “10 things you must do on your website” or “5 easy steps to…” Provocative titles such as “7 things your bank doesn’t want you to know” or other even more sensationalized titles such as “5 financial decisions that could RUIN your retirement” or “8 Mistakes that cost you money, every month” also often work well.
People often respond as well to avoiding negative consequences as they do to potential positive outcomes.
4. Share your content
After you have created a remarkable piece of content and optimized it, now you need to spread the word. Email it to your E-Newsletter subscribers, post the content on your blog, tweet it to your followers, update your Facebook page and LinkedIn profile with it, then share it with article directories.
If your content is truly extraordinary, others will share it online for you. And as your content spreads, you will have more people subscribe to you or Follow you, so that the subsequent content you publish in the future will have an even greater audience.
5. Measure the results
If you cannot measure your results, you’ll never truly know which methods or channels work best for you. For example, you should compare your results for Google organic search (both branded and non-branded), Google paid, your E-Newsletter and Twitter feed, Facebook, LinkedIn or other social media, Forum postings, and any of the myriad campaigns you could be conducting right now.
You should track visitors, leads and customers over time, for every campaign. Then increase resources spent on campaigns that are working, and discontinue or scale back the ones that aren’t.
|Print article||This entry was posted by admin on November 15, 2010 at 3:17 AM, and is filed under Uncategorized. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed.|
about 7 months ago - Comments Off on Local SEO and Your Local Online Presence
TweetSumoMe TweetTweet What is Local Search and SEO? You may be familiar with the traditional definition of SEO, or “search engine optimization”, certainly if you are a reader of my blog. This includes the things I’ve talked about for years, such as on-site variables (right title tags and meta descriptions on pages, and great content…
about 1 year ago - Comments Off on Content Marketing Matures to Cover Entire Buying Process
TweetSumoMe TweetTweet When online content marketing first blew up, brands hopped onto the newly requisite bandwagon and published whatever online content they could muster up. Blogging became an absolute mainstay in online marketing. Websites were made-over with new, richer copy. And soon enough, content truly became king. However, these early stages of the content marketing…
about 3 years ago - Comments Off on Tips to Becoming a Better Becoming a Better Web Content Writer
TweetSumoMe TweetTweet There are always many business owners, marketers and others who wish to improve their writing skills as they create and distribute their web content online, and even for those that don’t plan on making writing a profession, there are still good ways to hone your skills to become more effective with your ability…
about 3 years ago - Comments Off on How to Schedule Your Web Content Writing
TweetSumoMe TweetTweet Using an editorial calendar for your web content writing If you’re creating web content for SEO then you likely already know you need to keep your content up-to-date and fresh for the best results. Search engines like Google want to see relevant and current content on your site before they will consider it…
about 3 years ago - Comments Off on Create Traffic to Your Site with Content Distribution
TweetSumoMe TweetTweet Content distribution can be a very effective way to reach out to your readers without sitting back and waiting for them to discover your article or your website on their own. Free, interesting, applicable and cup-to-date web content is what most people online are searching for. So you must offer it to your…
about 3 years ago - Comments Off on Encyclopedia Britannica next “victim” to web content
TweetSumoMe TweetTweet The forests will benefit. But it was difficult not to feel a pang on hearing the news this week that Encyclopedia Britannica would no longer print the 32 volumes of its famous publication. Especially for those Gen Xers and older folks who used this famous reference piece for countless book reports, class presentations…
about 3 years ago - Comments Off on Google Adwords and You
TweetSumoMe TweetTweet “I tried Adwords and paid a fortune for a few words. It did nothing to increase my business at all.” – Sound familiar? Google AdWords is one step in a process. One link in a chain. And no matter how strong that link might be, any chain is broken by its weakest link.…
about 3 years ago - Comments Off on 4 Steps for Selecting Topics for Blogs and Articles
TweetSumoMe TweetTweet One of the most critical components of publishing blogs and other articles online for marketing purposes is the proper selection of topics. Topics are such a vital factor in online article marketing because they play such an important role in attracting the right kind of traffic to your website and business. Traffic is…
about 3 years ago - Comments Off on SEO is Most Important Marketing Method For Any Website
TweetSumoMe TweetTweet The importance of good SEO (search engine ranking) for your website – built upon a foundation of well-written, high quality content – can’t be overstated or overlooked by your company if you want to be found when customers Google search for a business just like yours… Click here to see the numbers .
about 3 years ago - Comments Off on Four Of The Most Common SEO Myths
TweetSumoMe TweetTweet In the changing world of search engine optimization, SEO, it takes quite a bit of working experience to truly understand how it all works. The basic premise of SEO is pretty straightforward of course, it’s what web content writers use in order to make their websites more attractive to the search engines, most…
Comments are closed.