SEO-Focused Web Content Writers
Posts tagged updating content
Get The Balance Right
Mar 29th
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Which is more important for content, the ability to communicate directly with visitors… or the search engine rankings it creates?
On the one extreme, imagine a website (or blog post, etc.) that is complete nonsense gibberish. Maybe envision something written in Chinese characters, assuming that’s a language you don’t understand. Now let’s say these random bits of code or symbols somehow rank quite well with the search engines, the very first organic result in fact.
What have you accomplished as a business or organization in this case?
Sure, loads of people may stumble upon your website, but once they get there what do you think will happen? Do you think they will “convert” to customers?
On the other end of the spectrum, imagine a block of written text that is so eloquent, so persuasive… that once a visitor reads it, they instantly want to become a customer, or donor, volunteer, etc.
However, because of the way it is written, it actually has zero SEO value. As such, it is invisible to the search engines, and no one who doesn’t already know your website exists will ever find it.
What has your business accomplished here? This example is marginally better than the first one; at least you More >
Content Should Come With a "Born On" Date
Feb 15th
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It is important to remember that being relevant online is not the result of an “event” or singular campaign, but a continual, ongoing effort.
Your site may be listed as one of the top search results right now, but that’s no guarantee it will stay there.
If your website isn’t being continually updated with new, fresh content, (eventually) the search engines will simply move on to sites with newer information. Ideally, this means you’ll have new content on your site every time the search engine crawler (an automated program used by search engine companies to review websites) visits.
This can be as simple as quickly updating an old post or page. Just make sure something is different. This shows that your site is being actively monitored and managed, which is obviously a good thing.
This ensures that the crawler will have fresh content to index and new links to explore. Thus, it will never see your site as stale and decide to drop it from the rankings.