SEO-Focused Web Content Writers
A Simple Equation:
Add High-Quality Content to Your Website Regularly = You’ll Make More Money.
Fresh, high quality content, added regularly, is what the search engines like Google want to see. This is the process of SEO (search engine optimization), which in it’s most basic terms can be thought of as “getting Google and others to like you”.
And the more they like you, the higher up you’ll show in search results - and get more online visitors in the end. This means more leads, and ultimately more online revenues for you.
How do you increase your SEO?
You build SEO primarily through adding new content on your website. This is usually in the form of new pages on your site, or a weekly (at least) blog.
Our web content writers do the research to know what your potential customers care about, and write posts they know will appeal to them. These types of posts show Google that you are a thought leader in your industry or field, and that they should share your site more often for those searching for businesses like yours.
The statistics show the facts:
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- A vast majority of consumers pick a link on the FIRST PAGE of results. If customers can’t find you there, they usually don’t find you at all
- About 70% of people now say they discover a new company from articles instead of ads
- Invest more in high-quality, evergreen posts instead of temporary advertising… which disappears the exact moment you stop writing checks!
Content on your website can still be helping you attract more attention many years after you’ve paid for it!
If this is so simple, why doesn’t everyone do it?
Good question.
First of all, most business owners don’t know the statistics and facts that you just read. They aren’t aware of the benefit.
For the rest the answer is time, desire and skill. As you see, the more frequently you add new material the more quickly you’ll see results.
But most business owners don’t have the time (or other staff) to stick with a publishing calendar, and/or they don’t enjoy writing in the first place.
They also lack the knowledge of SEO rules that make for a really effective post.
And that’s where I come in.
If you’d like to learn more, hit the button below and let’s get a conversation going!
Jim
The Importance of SEO, and Can You Do It Yourself?
Jan 14th
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Search Engine Optimization (or SEO) is a rapidly growing form of internet marketing. SEO companies spring up almost overnight, but inside the ever-changing online world many of them die just as quickly.
Why is SEO such a booming business? As more commerce moves online, it’s only natural that marketing should move with it. Since billions use search engines daily, being found by search engines is obviously a vital part of every organization’s online marketing strategy.
Is SEO important for YOUR website? The answer is a certainly YES for commercial or informational websites; probably not as much for personal sites. The bottom line however - If you want people to find your site themselves, SEO is important. If you plan to make money from lots of people visiting your site, then SEO becomes not only important but essential.
The next question becomes, is SEO something you can do yourself? That depends. SEO requires basic knowledge of a website’s tags, an ability to learn which keywords to focus on, an ability to incorporate keywords into rich, informative articles that readers value, and other items. It also involves the ability to get backlinks to your site — a critical part of SEO.
Your SEO and Web Content More >
Business Tips for a Web Content Writer or Graphic Designer
Dec 15th
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At Hat Trick Associates, we like to share information that better prepares ourselves and even our competitors when it comes to successful web content writing and other online services. (Why? Because we often partner with other freelancers in what we do, and education is a primary goal for our company) When being a freelancer things can go wrong because we haven’t properly prepared. Today we have put together a list of sort of rules to follow as a web freelancer or web content writer, let us know which of these you follow and which ones you wish you knew before something bad happened.
Always get a deposit
This is a tricky one but a must. It is important that they give you a percent of the price up front to insure you get paid for your work. The typical rate is from 25% to 50% depending on the size of the project. However this can back fire for clients as I’m sure its happened to most of you, I recently hired someone to redesign WebDesignDev and I paid 50%, when he showed me the design I told him I liked the concept but it lacked design, he turned on me More >
Email Marketing is Still Here!
Nov 2nd
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We talk a lot about web content writers and SEO on our blog, but email remains strong for many marketers, despite the overwhelming adoption of social media and mobile platforms. Why is this?
Much of the time spent engaging with new channels and platforms is “new activity” time. It’s not a zero-sum equation where time is being taken away from email. We as consumers have largely chosen that we prefer email as a medium to receive corporate communications from brands, 74% of adults say they prefer commercial messages in this way versus all others.
We like email, it’s manageable. It’s something we understand. And by now the vast majority of us have learned to integrate email into our lives. True…older folks that have not adopted email by now have become likely to never adopt it; younger people may turn away from email completely in favor of other communication methods. But that said, email is still accepted by a very large percentage of the adult population, and the number of young people who do NOT use email is a growing but still small number – especially when you consider purchasing power. So email marketing isn’t going away.
Another emerging trend is using individual data within More >