High Quality Web Content is Key to SEO
There are a variety of critical things that make you more attractive in search engine results, build relationships with consumers and increase online sales conversions.
We know what matters to Google and develop web content that achieves tangible, ROI-driven results.
We Help Companies Build Website Traffic
The difference between being on the first page of results vs. the second can be worth many thousands of dollars to most companies.
Google ranks websites primarily on the web content posted; how it’s written, tagged, it’s frequency and formatting, the links that it generates, and more.
We know these rules, and how to write and structure in a way that gets Google’s attention and also gets sales conversions - the whole purpose of your website.
Hat Trick Associates offers web content writing that creates exposure and new business online for your company. We have the client recommendations and their results that prove it!
Learn More About Our *GUARANTEED* SEO Services
How Are We Guaranteed?
You Don’t Pay if You’re Not Satisfied With Your New Rankings!
Click the Link Below to Find Out More…
Sowing the Seeds…..Grow Your Email List
Mar 15th
Email newsletters and other marketing is quite cost-effective, timely and very flexible. But these benefits will do you no good if you don’t have anyone to communicate with in the first place!
How can you grow your email list(s)?
The first step of course is utilizing all the addresses you already have. This means the friends, colleagues and other business associates who reside in your email contact list(s). You should also go through that pile of business cards you’ve been collecting since 1996* in your top drawer.
Next, ask all of your contacts on social media sites to join your list as well. Facebook fan pages, Twitter feeds, LinkedIn accounts, etc. Offer them something of value if they join your list. A special discount or other giveaway could work well.
Lastly, continue to build from there. Make it a point to ask for email addresses from new customers, members, clients, participants or donors. If you provide price quotes as part of your business, add these folks as well. Periodically re-contact your social network, since most people continually add new folks to their networks.
And for those with a large customer base already, create ways to add the email information for all the people you do More >
Do You Even Need a Website?? (Yes. But not as much as before…)
Mar 8th
It was recently announced that many popular search engines, including industry leader Google, are beginning to use content from social media in their search results.
The newest service to be added to organic results is Facebook. As of now only business accounts (or “Fan Pages”) are being indexed, not regular user pages. For now, that is.
Often times these real-time results are prominently featured on the first page of results. This has the potential to change web marketing strategy, as these accounts begin to compete with well established (and far more $ $ expensive) traditional websites.
Which brings me to an article I recently read, one that questioned the need to even have a website anymore. The author was being provocative; no one is advocating abandonment of your website in 2010. But just the fact that the topic came up is interesting.
The concept of a new business or brand operating w/o a standard home page at all – taking advantage of social media accounts and using other tactics like email marketing – is a completely new one.
By adding the content produced by these accounts to organic search results, the engines are taking this idea and moving it one step closer to reality. And More >
The One Thing Your Competition Can't Buy
Mar 1st
Many companies don’t even realize that their email list of contacts is the most valuable piece of data they own. It provides a low cost and instantaneous communication channel to many of the most important people to their success. And unlike other more traditional marketing, it can provide real-time, measurable results.
You have probably heard that it is far less expensive to keep a customer than to acquire a new one. This holds true for most other groups, associations and non-profits also.
And your email newsletter can help you communicate and stay “top of mind” with current business relationships – and increase retention – while also allowing you to share knowledge and promotions with prospects, too.
It’s all about increasing the lifetime value of your contacts. Remember: Competitors can always buy their way into your market – and match your pricing, your products and services, and even the “look and feel” of your brands or organization.
But the one thing they can’t purchase? Your relationships.
Every E-newsletter you send helps solidify the connection between your organization and your customers, members, participants, clients, volunteers, donors… and even prospects!



