SEO-Focused Web Content Writers
Your Web Content Is Important
When someone wants to find a business like yours, they Google it. So when they conduct a search do they find you…or your competition?
Are you writing and publishing high-quality content, that represents your company and brands just like you want, on a regular schedule?
How are you sharing your message and interacting with consumers via social media?
Are you using your invaluable email database to engage directly with your customers?
Are you publishing all across the web, sending visitors to your website and building vital backlinks?
Hat Trick Associates helps our clients answer these questions every day.
For many businesses, the first question above is the most important, or the only one – where they rank within search engines. The difference of being on the 1st page of results vs. the 2nd can be worth thousands or millions of dollars to some businesses. Google ranks websites primarily on the web content they’ve posted; what keywords they utilize; how images, posts and pages are tagged; how often content is published; how many backlinks come back to the site, and what their anchor text is; among a host of other things both critical and secondary.
SEO is about publishing web content that increases your sales conversion rate while also raising your search engine ranking. We offer web content writing services to those companies and individuals who don’t have the resources (or desire) to write and publish on their own. This includes website copy and also article & press release marketing, email marketing campaigns, social media initiatives and others.
Connect with Your Audience
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Your content should be written with the goal of establishing your company as the “trusted resource” in your industry, the kind that people turn to when they need an expert. High-quality web content will go a long way in helping you achieve this. Remember, having lots of people on your website because of SEO is great, but you need people to BUY or DO something once they get there, too! And people like to do business with the best.
For Small & Mid-Sized Businesses and Business Owners
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The most successful business owners have learned that with limited resources you should stick with what you do best – and let others handle everything else. That’s where we come in.
We provide expert recommendations and a wide range of online resources to our clients. This includes content writing but also many other facets of successful web marketing. We provide comprehensive online marketing services designed to meet any of your web content needs, with proven results for clients we can share with you.
Need Assistance or Have a Question?
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If you think you might need help with writing and distributing your web content in the right way, or just have a question – take just a second to fill out our quick Contact Form or use the form in the right sidebar and let us know a bit about the online goals you need to address.
Contact us now and we’ll send you our “Experts Guide To Writing Web Content for SEO” (valued at $29.95) for FREE, at no obligation for you whatsoever.
SEO is Most Important Marketing Method For Any Website
Dec 4th
The importance of good SEO (search engine ranking) for your website – built upon a foundation of well-written, high quality content – can’t be overstated or overlooked by your company if you want to be found when customers Google search for a business just like yours…
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3 Mistakes Web Programmers Need to Stop Making
Nov 22nd
Sometimes as programmers, we forget that 99.9% of the population doesn’t care how a piece of text, a button, an image or a video ends up onscreen. Most people just care that it’s fast, easy to use and gives them the content they want. Otherwise, they get upset — and rightfully so. Here are three common mistakes we programmers make, and what we can do to fix them.
1. Forgetting About Conventions Ever since they started using the Internet, users have been trained how to interact with a website. Therefore, they often get frustrated when websites don’t meet their expectations. Here are some examples.
- They hover over an object they think is clickable, but become confused when they see an arrow instead of a hand pointer. - They click on blue, underlined text, but find it’s not a link. - They click on the logo in the top left, believing it will return them to the homepage, only to find it takes them nowhere.
Web design doesn’t always meet our expectations. However, developers and designers should always maintain certain rules to avoid user confusion. Here are three.
Clickable Elements Should Have the Pointer on Rollover Everything clickable should switch to the hand pointer when a More >
SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says
Nov 15th
SEO is the number one source of leads for both B2C and B2B marketers, beating out both Pay Per Click and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC.
The numbers come from the 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency. The company surveyed more than 500 U.S. online marketers in August and September; about two-thirds of all respondents identified themselves as B2B marketers.
Whether B2B or B2C, both groups of marketers agree that SEO has the biggest impact on lead generation. 57 percent of B2B marketers credit SEO as their primary source of generating leads, while 41 percent of B2C marketers said the same thing.
Both types of marketers say that website traffic is the primary way they measure the success of online marketing efforts. Brand awareness was at the bottom of the list for measuring success by both B2B and B2C respondents.
The survey asked a number of budget-related questions, including one about which channels get the majority of the marketers’ budgets. On the B2B side, one-third indicated that More >