Whether You Realize It or Not, Your Web Content Will Be Critical From Here on Out
You probably realize that the days of the printed phone book are long gone. When someone wants to find a business like yours, they Google it.
So then the most critical question becomes… do they find you, or your competition?
It’s not really much more complicated than that, frankly. You can have the most beautiful site ever created, but if no one ever finds it…
That’s where your web content comes in. “Web content” really means anything that you publish online; the pages of your website, your company blog, articles and press releases that you distribute, your social media communications, Youtube videos, photos and graphics, everything.
When you write and distribute/publish web content in the right way, it not only helps with your sales conversion rate of your site, but also increases your website’s SEO, or search engine ranking. This has become the most vital component of quality content today.
There are also many other things that you can and must do to maximize the SEO of your site, relating to the technical structure of your site, how you tag your content, your publishing schedule, how you build incoming links, your anchor text that you use, how you utilize social media, and many other factors. The list is long, but luckily we have the expertise to ensure the most value not only from your web content writing but also from each of these other SEO components.
Make Real Connections with Your Audience
Just because your web content is created with SEO in mind, it doesn’t mean that sales conversions ever come in second! It’s equally important to convert into new business, right?
Your content can help you establish yourself as a “trusted resource” in your industry, the kind of company that people turn to when they need an expert. High-quality content goes a long way in helping you achieve this.
We Cater to Small Business Owners and Businesses
Our job is to provide expert recommendations and a wide range online resources to our clients. This includes content writing but also many other facets of successful web marketing.
Small businesses usually need assistance the most – since they often don’t have the internal resources like the time, staff or even the desire to do these things on their own.
And the most successful small-business owners learned long ago that with limited resources, stick with what you do best – and let others handle the things that are less productive uses of your time.
That’s where we come in.
We can provide you with the highest quality web content writing services you will find anywhere online, with the results and recommendations to prove it. Our team also includes top notch SEO, expert graphic design and web programming and hosting professionals, who can pitch in at any time to provide smaller businesses with a “one source solution” created to meet any need they may have online.
We have associates that have worked at some of the most prestigious marketing agencies in the region and country, and have experience working with companies ranging from Fortune 100 clients all the way to the local mom & pop down the street.
Know You Need Assistance, Or Have A Question?
If you already know how critical your web content is – but realize you need some help creating and publishing it – fill out our quick contact form and let us know a bit about the online challenges you are facing right now.
Or if you have a question about how web content, SEO, social media, article and press release marketing or other content distribution methods such as email marketing campaigns work – shoot us a line and let us know. We’re always happy to help or explain things when you need answers from an expert.
And of course we’d love to begin the conversation about creating a comprehensive, results-oriented marketing strategy for your business that will increase your online revenue and build the search engine rankings of your website if you’d like.
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Our Latest Posts
SEO & Web Content Marketing vs. Other Options
Dec 16th
Click here to see a very interesting chart showing where companies spend their online marketing dollars, on average, in 2011..
As expected, Business to Consumer (think “retail” companies for the most part) spend more on Pay per Click (PPC). The ROI numbers may absolutely justify this, but they should remember…PPC ends the minute you stop paying for it, SEO based on quality web content lasts forever!
But a couple other questions arise:
1) Who are the 16.3% and 8% of companies that spend nothing on any of these categories? (It does make sense for a number of companies, such as small one-man shops, or folks who get gov’t contract work, etc.)
2) Is social media a productive use of dollars for all of these companies? For some products, services and industries, spending $$ on social network marketing is more about ego than it is about real ROI…there are just some companies that no one wants to connect to, regardless (think “funeral homes”, HA).
The takeaway is that for most companies – regardless of what they sell or service they provide – should be allocating some of their marketing dollars on building up their website, writing and sharing articles on their industry, and distributing other quality web More >
2 of the Best (and Easiest) Types Of SEO-Focused Content
Dec 8th
There are a number of different techniques that you can use to create content that goes “viral”, or is shared across many mediums to many audiences. This is what we are all hoping for right? To gain better SEO value for what we create on the web, and to spread our message to many different potential customers, clients, donors or contributors. Here are two opposing techniques you might want to consider…
The Manifesto
The Manifesto is the web content equivalent of “preaching to the choir”. Write a passionate, eloquent, or well-researched argument that your niche will wholeheartedly agree with. Since you’ve already got an army of believers who agree with you, they’re already primed and ready to share your argument.
Such As: “Why I’m a Vegetarian, Dammit” an essay that was posted on a vegetarian recipe blog, received over 14,000 mentions within StumbleUpon (one of the second tier social bookmarking sites) alone.
The Controversy
The opposite of the Manifesto, the Controversy is all about stirring up some dissent in your niche. Write a well-written rebuttal to another argument, challenge a popular opinion, or spark a controversial discussion and watch the reader comments fly.
Such As: Warren Buffet wrote an August 2011 op-ed piece in More >
SEO is Most Important Marketing Method For Any Website
Dec 4th
The importance of good SEO (search engine ranking) for your website – built upon a foundation of well-written, high quality content – can’t be overstated or overlooked by your company if you want to be found when customers Google search for a business just like yours…
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