SEO-Focused Web Content Writers
A Simple Equation:
Add High-Quality Content to Your Website Regularly = You’ll Make More Money.
Fresh, high quality content, added regularly, is what the search engines like Google want to see. This is the process of SEO (search engine optimization), which in it’s most basic terms can be thought of as “getting Google and others to like you”.
And the more they like you, the higher up you’ll show in search results - and get more online visitors in the end. This means more leads, and ultimately more online revenues for you.
How do you increase your SEO?
You build SEO primarily through adding new content on your website. This is usually in the form of new pages on your site, or a weekly (at least) blog.
Our web content writers do the research to know what your potential customers care about, and write posts they know will appeal to them. These types of posts show Google that you are a thought leader in your industry or field, and that they should share your site more often for those searching for businesses like yours.
The statistics show the facts:
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- A vast majority of consumers pick a link on the FIRST PAGE of results. If customers can’t find you there, they usually don’t find you at all
- About 70% of people now say they discover a new company from articles instead of ads
- Invest more in high-quality, evergreen posts instead of temporary advertising… which disappears the exact moment you stop writing checks!
Content on your website can still be helping you attract more attention many years after you’ve paid for it!
If this is so simple, why doesn’t everyone do it?
Good question.
First of all, most business owners don’t know the statistics and facts that you just read. They aren’t aware of the benefit.
For the rest the answer is time, desire and skill. As you see, the more frequently you add new material the more quickly you’ll see results.
But most business owners don’t have the time (or other staff) to stick with a publishing calendar, and/or they don’t enjoy writing in the first place.
They also lack the knowledge of SEO rules that make for a really effective post.
And that’s where I come in.
If you’d like to learn more, hit the button below and let’s get a conversation going!
Jim
Content Marketing Matures to Cover Entire Buying Process
Sep 11th
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When online content marketing first blew up, brands hopped onto the newly requisite bandwagon and published whatever online content they could muster up. Blogging became an absolute mainstay in online marketing. Websites were made-over with new, richer copy. And soon enough, content truly became king.
However, these early stages of the content marketing era were just that — early, rudimentary, and simple.
Today, just about one year after Google released the industry-changing Hummingbird update, businesses have begun mastering online content marketing. Rather than working feverishly to produce as many words as possible, content marketers are now working smarter and targeting online content to engage with customers throughout the entire buying decision process, guiding them down the sales funnel.
From need recognition to the initial search, all the way to post-purchase, savvy content marketers are covering all the bases. That means those who don’t will soon be left in the dust.
How to Cover All the Bases of Content MarketingFirst, make sure you’re familiar with the buying decision process. There are five key steps:
- Need/problem recognition: Let’s say a window in my bedroom has broken. Suddenly, I have one of two needs. Either I need a professional installer to help me replace the window, or I know More >
Boost Content Marketing ROI by Giving Away Secrets
Aug 25th
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When developing a content marketing strategy for your business, one of the biggest mistakes you can make is to shy away from publishing so-called trade or company secrets. Although you may assume your company’s proprietary information should remain private, divulging “secret” information is in fact one key way you can effectively boost your content marketing ROI.
This is because content marketing works to serve a specific purpose — building trust between your company and your target market. When you provide a reader with unique and actionable information, that reader has little choice but to believe you are an exceptional industry expert.
You can effectively reach beyond the realm of best-deal shoppers, and enter the coveted land of customer trust and loyalty.
Walking The LineOf course, there is a fine line to walk between sharing uniquely valuable information and giving away your edge. For example, the Bush Beans company probably shouldn’t give away that secret family recipe their TV commercials are always talking about. But when people are online, they’re looking for information, and a good content marketing strategy needs to focus on supplying that information.
Giving away secrets is the secret ingredient in the recipe for positive content marketing ROI. Bush may be protecting the secret More >
Building Your Web Content - Tips
Jun 12th
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Web content marketing can be a wolf in sheep’s clothing for small businesses. What may seem like the easiest discipline of all marketing strategies is actually one of the hardest, most time consuming and can be the most expensive.
Initially, focus on quantity. Content marketing can be scary to start for any business and sometimes people are so concerned about quality, they don’t make videos live. Don’t be that person. One of the first things to learn is how to hit the publish button regularly and confidently. There will always be an excuse not to publish content, but what good will that do for your brand? Push yourself to create meaningful and relevant content.
Tip #1. Create an editorial calendar. Your editorial calendar will outline all of the content pieces you’d like to publish during the month. Create titles, set dates for publishing and stick to the calendar.
Tip #2. Set a goal to publish one piece of content each day. Content can be anything from updating your evergreen pages to creating a blog post.
Do not penny pinch. Only 32 percent of marketers say they are producing enough content, according to content-marketing software Kapost. The reason being is most companies that are new to More >