Your Web Content Is Important
When someone wants to find a business like yours, they Google it. So when they conduct a search do they find you…or your competition?
Are you writing and publishing high-quality content, that represents your company and brands just like you want, on a regular schedule?
How are you sharing your message and interacting with consumers via social media?
Are you using your invaluable email database to engage directly with your customers?
Are you publishing all across the web, sending visitors to your website and building vital backlinks?
Hat Trick Associates helps our clients answer these questions every day.
For many businesses, the first question above is the most important, or the only one – where they rank within search engines. The difference of being on the 1st page of results vs. the 2nd can be worth thousands or millions of dollars to some businesses. Google ranks websites primarily on the web content they’ve posted; what keywords they utilize; how images, posts and pages are tagged; how often content is published; how many backlinks come back to the site, and what their anchor text is; among a host of other things both critical and secondary.
SEO is about publishing web content that increases your sales conversion rate while also raising your search engine ranking. We offer web content writing services to those companies and individuals who don’t have the resources (or desire) to write and publish on their own. This includes website copy and also article & press release marketing, email marketing campaigns, social media initiatives and others.
Connect with Your Audience
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Your content should be written with the goal of establishing your company as the “trusted resource” in your industry, the kind that people turn to when they need an expert. High-quality web content will go a long way in helping you achieve this. Remember, having lots of people on your website because of SEO is great, but you need people to BUY or DO something once they get there, too! And people like to do business with the best.
For Small & Mid-Sized Businesses and Business Owners
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The most successful business owners have learned that with limited resources you should stick with what you do best – and let others handle everything else. That’s where we come in.
We provide expert recommendations and a wide range of online resources to our clients. This includes content writing but also many other facets of successful web marketing. We provide comprehensive online marketing services designed to meet any of your web content needs, with proven results for clients we can share with you.
Need Assistance or Have a Question?
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If you think you might need help with writing and distributing your web content in the right way, or just have a question – take just a second to fill out our quick Contact Form or use the form in the right sidebar and let us know a bit about the online goals you need to address.
Contact us now and we’ll send you our “Experts Guide To Writing Web Content for SEO” (valued at $29.95) for FREE, at no obligation for you whatsoever.
Muhammad Ali’s Lessons for Life
Nov 13th
So, this article has nothing to do with web content, SEO or anything related to online marketing. It’s simply something that I’ve come across that I think has great power to those who follow in Ali’s footsteps, one of the titan’s of positive thinking and believing in yourself….
Ali was not only one of the greatest boxers the world has ever known but he is also known as an incredibly inspiring human being. He was also known for his pre-match hype, where he would “trash talk” opponents on television and in person some time before each match, often with rhymes. These personality quips and idioms, along with an unorthodox fighting technique, made him a cultural icon. Below I will list some of his most inspiring quotes and how important they can be to the person who takes heed.
1… Fake it until you believe it.
“I am the greatest, I said that even before I knew I was”
I’m sure you have heard the “fake it till you make it” phrase before. How you hold yourself and what you say to yourself has a dramatic affect on how others see you and how your mind perceives your environment.
When you are out and about More >
Four Of The Most Common SEO Myths
Nov 10th
In the changing world of search engine optimization, SEO, it takes quite a bit of working experience to truly understand how it all works.
The basic premise of SEO is pretty straightforward of course, it’s what web content writers use in order to make their websites more attractive to the search engines, most notably Google. The first point that needs to be noted is that many web copywriters do this ONLY for the ultimate purpose of driving traffic. This can be a big mistake, since visitors to your website who don’t “convert” – turn into sales (or votes, donations, etc.) – are pretty useless, aren’t they?
Interesting, compelling and persuasive web content is what supports the TRUE mission of your website, to improve the bottom line for your business.
Now that we have that critical, and often forgotten, point out of the way we can focus on the SEO benefits that your web content writing creates. Many people have tried to understand and explain how SEO works, but aren’t always correct in their assumptions. This can be attributed to the constantly changing nature of SEO, and which means that the article could be obsolete in a couple months, incidentally. But as of now, here are More >
The Last Generation With Backpacks – The End of Print Media?
Nov 1st
I recently read this very interesting article on CNN Money, on the introduction of iPads as well as the “one computer per child” concept into today’s schools.
The article cited research that was quite eye-opening in regards to the digitization of modern schools.
A recent survey of 25 educational technology directors at a conference on integrating technology in the classroom found some interesting results regarding digital computing in the classroom.
The findings included:
- 100% of schools were testing or deploying iPads in their schools. 0% were testing or deploying Android tablets
- Their schools currently have an average of one computer for every 10 students
- Nearly half (12) expect to eventually deploy one computer per child; two of their schools already do
- More than a third (9) expect to deploy one tablet per child; 16% within the next 5 years; one school already does
Given the huge problems facing America’s schools, this is a slender thread on which to base a vision of broad educational reform. But these trends represent a profound shift in how students will be educated in the years and decades ahead. It also highlights the absolute need for the strongest web presence possible for businesses that wish to succeed with these students as they grow into More >


