The KEY to a Better Ranking With Google is Frequent, High Quality Web Content
Are You Writing or Creating, and Publishing This ?
There are a variety of other critical things that make you more attractive to search engines and increase your ranking, build relationships with consumers and increase your online sales conversions. And we know what counts to Google and develop web content that accomplishes these results. But the most important thing for SEO and better rankings is publishing well-written and timely web content, often. Content also includes your social media, video, images and more. If you are not currently posting often – you are losing business right now, period.
We Help Our Clients Do These Things Every Day
For many businesses, the difference between being on the 1st page of results vs. the 2nd can be worth many thousands (or more) of dollars.
Google ranks websites primarily on the web content posted; the keywords and phrases used; and other things like how images, posts and pages are tagged; what video or social media is being used; frequency and formatting; incoming links, etc..
We know these rules, and how to write and structure in a way that gets Google’s attention and also results in conversions – the whole purpose of most websites. Hat Trick Associates offers web content writing services and a variety of other resources to companies who don’t have the time, desire or resources to create and publish content on their own.
The most successful business owners have learned that with limited resources they should stick with what they do best – and let others handle everything else. That’s where we come in.
We provide expert recommendations and a wide range of resources to the clients we choose to work with. This includes not only web content writing but many other facets of successful web marketing. We provide comprehensive online marketing services designed to meet any need, with proven results we can share with you.
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Our Official Hat Trick Associates Blog
The Last Generation With Backpacks – The End of Print Media?
Nov 1st
I recently read this very interesting article on CNN Money, on the introduction of iPads as well as the “one computer per child” concept into today’s schools.
The article cited research that was quite eye-opening in regards to the digitization of modern schools.
A recent survey of 25 educational technology directors at a conference on integrating technology in the classroom found some interesting results regarding digital computing in the classroom.
The findings included:
- 100% of schools were testing or deploying iPads in their schools. 0% were testing or deploying Android tablets
- Their schools currently have an average of one computer for every 10 students
- Nearly half (12) expect to eventually deploy one computer per child; two of their schools already do
- More than a third (9) expect to deploy one tablet per child; 16% within the next 5 years; one school already does
Given the huge problems facing America’s schools, this is a slender thread on which to base a vision of broad educational reform. But these trends represent a profound shift in how students will be educated in the years and decades ahead. It also highlights the absolute need for the strongest web presence possible for businesses that wish to succeed with these students as they grow into More >
Should You Have To Pay To Link?
Oct 26th
Central European News Apparently Thinks So
First, we aren’t talking about links you pay for in relation to search here. This discussion is about paying a publication to link to their web content – as if you are purchasing the right to re-publish it.
Central European News (CEN) is an online media company that publishes news, images, research, and more to a range of other media outlets for a fee.
PressGazette’s Andrew Pugh ran an interesting story about the The Huffington Post linking to sources like The Daily Mail, which had paid for content from CEN. CEN decided to send payment invoices to The Huffington Post, and they were paid for by the Huffington Post. CEN then encouraged other content providers to follow their lead, and send invoices to the Huffington Post as well. The concept here is that other publications would be compensated for The Huffington Post linking to them.
Interesting position for sure, but the problem is that The Huffington Post didn’t mean to pay the invoice, as was revealed in a followup to Pugh’s original post. They use CEN as one of their photo providers, and do pay for those services, so mistook these invoices as being related to that. So anyone who More >
The Many Benefits of Content Marketing
Oct 19th
Content marketing is becoming one of the most widely used forms of promotional strategies on the web today. It is cost-effective way to reach a wide audience base, yet it is not as easy as submitting a simple pay per click ad.
Content marketing is relatively cheap compared to most other options, but it requires you to invest your time, effort and a lot of patience before you can reap its returns. This is one of the reasons why many people are not sold to the idea that using content online is a good way to market their products and services. For those that do understand the true long-term value of web content, they have found ways to create it themselves or work with someone who can.
For those who are still uncertain about the advantages of content marketing, here are five factors that make content marketing such an effective online marketing strategy:
It’s cost-effective
Other forms of marketing need you to invest your fortune. In content marketing, it only needs time and effort to have your website, products or services promoted online if you are doing the work yourself. Working with an outside writer to create your content can also be very cost effective.
It More >



