A Simple Equation:
Add High-Quality Content to Your Website Regularly = You’ll Make More Money.
Fresh, high quality content, added regularly, is what the search engines like Google want to see. This is the process of SEO (search engine optimization), which in it’s most basic terms can be thought of as “getting Google and others to like you”.
And the more they like you, the higher up you’ll show in search results - and get more online visitors in the end. This means more leads, and ultimately more online revenues for you.
How do you increase your SEO?
You build SEO primarily through adding new content on your website. This is usually in the form of new pages on your site, or a weekly (at least) blog.
Our web content writers do the research to know what your potential customers care about, and write posts they know will appeal to them. These types of posts show Google that you are a thought leader in your industry or field, and that they should share your site more often for those searching for businesses like yours.
The statistics show the facts:
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- A vast majority of consumers pick a link on the FIRST PAGE of results. If customers can’t find you there, they usually don’t find you at all
- About 70% of people now say they discover a new company from articles instead of ads
- Invest more in high-quality, evergreen posts instead of temporary advertising… which disappears the exact moment you stop writing checks!
Content on your website can still be helping you attract more attention many years after you’ve paid for it!
If this is so simple, why doesn’t everyone do it?
Good question.
First of all, most business owners don’t know the statistics and facts that you just read. They aren’t aware of the benefit.
For the rest the answer is time, desire and skill. As you see, the more frequently you add new material the more quickly you’ll see results.
But most business owners don’t have the time (or other staff) to stick with a publishing calendar, and/or they don’t enjoy writing in the first place.
They also lack the knowledge of SEO rules that make for a really effective post.
And that’s where I come in.
If you’d like to learn more, hit the button below and let’s get a conversation going!
Jim
Muhammad Ali’s Lessons for Life
Nov 13th
So, this article has nothing to do with web content, SEO or anything related to online marketing. It’s simply something that I’ve come across that I think has great power to those who follow in Ali’s footsteps, one of the titan’s of positive thinking and believing in yourself….
Ali was not only one of the greatest boxers the world has ever known but he is also known as an incredibly inspiring human being. He was also known for his pre-match hype, where he would “trash talk” opponents on television and in person some time before each match, often with rhymes. These personality quips and idioms, along with an unorthodox fighting technique, made him a cultural icon. Below I will list some of his most inspiring quotes and how important they can be to the person who takes heed.
1… Fake it until you believe it.
“I am the greatest, I said that even before I knew I was”
I’m sure you have heard the “fake it till you make it” phrase before. How you hold yourself and what you say to yourself has a dramatic affect on how others see you and how your mind perceives your environment.
When you are out and about More >
Four Of The Most Common SEO Myths
Nov 10th
In the changing world of search engine optimization, SEO, it takes quite a bit of working experience to truly understand how it all works.
The basic premise of SEO is pretty straightforward of course, it’s what web content writers use in order to make their websites more attractive to the search engines, most notably Google. The first point that needs to be noted is that many web copywriters do this ONLY for the ultimate purpose of driving traffic. This can be a big mistake, since visitors to your website who don’t “convert” – turn into sales (or votes, donations, etc.) – are pretty useless, aren’t they?
Interesting, compelling and persuasive web content is what supports the TRUE mission of your website, to improve the bottom line for your business.
Now that we have that critical, and often forgotten, point out of the way we can focus on the SEO benefits that your web content writing creates. Many people have tried to understand and explain how SEO works, but aren’t always correct in their assumptions. This can be attributed to the constantly changing nature of SEO, and which means that the article could be obsolete in a couple months, incidentally. But as of now, here are More >
The Last Generation With Backpacks - The End of Print Media?
Nov 1st
I recently read this very interesting article on CNN Money, on the introduction of iPads as well as the “one computer per child” concept into today’s schools.
The article cited research that was quite eye-opening in regards to the digitization of modern schools.
A recent survey of 25 educational technology directors at a conference on integrating technology in the classroom found some interesting results regarding digital computing in the classroom.
The findings included:
- 100% of schools were testing or deploying iPads in their schools. 0% were testing or deploying Android tablets
- Their schools currently have an average of one computer for every 10 students
- Nearly half (12) expect to eventually deploy one computer per child; two of their schools already do
- More than a third (9) expect to deploy one tablet per child; 16% within the next 5 years; one school already does
Given the huge problems facing America’s schools, this is a slender thread on which to base a vision of broad educational reform. But these trends represent a profound shift in how students will be educated in the years and decades ahead. It also highlights the absolute need for the strongest web presence possible for businesses that wish to succeed with these students as they grow into More >



